Global online gaming company Meridianbet has completed an ambitious Corporate Social Responsibility (CSR) program in 2024, executing 258 initiatives across Europe, Africa, and Latin America that address critical societal needs through targeted interventions in healthcare, education, responsible gambling, and environmental sustainability.
The company's multifaceted approach to social impact included significant efforts in healthcare, such as donations to health centers and breast cancer awareness campaigns, alongside educational support through global scholarships for students facing financial barriers. By strategically linking CSR activities with major sporting events like EURO 2024 and the 2024 Olympics, Meridianbet transformed athletic achievements into meaningful community support.
A notable highlight of the year was the foundation's global book donation campaign, launched in February 2025, which aimed to revitalize small libraries and promote reading in underserved communities. The initiative saw Meridianbet employees collecting and distributing thousands of books across all 18 markets where the company operates, reinforcing their commitment to cultural preservation and educational access.
The company introduced innovative donation tools like the Meridian Donate Button and Scan & Help QR code system, designed to simplify and streamline charitable giving. These technological solutions reflect Meridianbet's strategic approach to removing barriers to community support and maximizing the impact of each contribution.
Critically, Meridianbet's CSR efforts are aligned with the United Nations Sustainable Development Goals, focusing on quality education, reduced inequalities, and responsible consumption. This alignment ensures that the company's social contributions are not just philanthropic gestures, but sustainable, strategic interventions with long-term potential for community transformation.
Employee engagement has been crucial to the success of these initiatives, with a significant number of staff actively participating and contributing their time and resources. This internal commitment demonstrates a corporate culture that views social responsibility as a collective endeavor rather than a peripheral activity.
As the company looks forward to 2025, it plans to expand its educational programs, environmental projects, and healthcare support, maintaining a consistent focus on creating positive, measurable impact across its operational markets.
