MoneyLion (NYSE: ML), a prominent player in the financial technology sector, has made a significant addition to its executive team by appointing Jon Kaplan as its first Chief Revenue Officer (CRO). This appointment is expected to accelerate MoneyLion's growth and innovation within the FinTech industry, aiming to elevate the company and its diverse suite of financial products to new heights. MoneyLion offers a wide range of financial products through its marketplace ecosystem, catering to various consumer needs, including cash advances, personal loans, credit cards, student loan refinancing, and investment services.
Jon Kaplan brings a wealth of experience from his previous roles at Pinterest (NYSE: PINS) and Alphabet (NASDAQ: GOOG), where he played a pivotal role in driving substantial growth. At MoneyLion, Kaplan will oversee the company's go-to-market strategy, focusing on expanding the market share of its cutting-edge digital financial ecosystem. He plans to leverage MoneyLion’s robust data assets to create new revenue opportunities and drive success for both enterprise clients and retail customers.
“Bringing on Jon Kaplan, a tech industry veteran, as our new Chief Revenue Officer was an obvious choice,” stated Dee Choubey, Co-Founder and CEO of MoneyLion. Choubey expressed his confidence in Kaplan's proven ability to drive significant growth and innovation, as evidenced by his tenure at Pinterest and Google. Choubey is optimistic that Kaplan will enhance MoneyLion's revenue and sales strategies, facilitating the development of its digital consumer finance ecosystem.
Kaplan's career is marked by impressive achievements, most recently serving as CRO of Madhive, a streaming television technology company backed by Goldman Sachs (NYSE: GS). During his six-year tenure at Pinterest, Kaplan was instrumental in driving the company’s revenue growth from $100 million to over $2.5 billion. His 12-year tenure at Google saw him lead the Financial Services national sales team and manage all U.S. sales and operations for Google's advertising products, contributing billions in revenue across various platforms including search, display, programmatic, video, and mobile.
Kaplan expressed his excitement about joining MoneyLion, praising the company’s innovative approach to financial services and the opportunity to work with a talented team. He emphasized his confidence in MoneyLion’s unique ecosystem, which integrates consumer capabilities with a feature-rich enterprise platform. Kaplan looks forward to contributing to the company’s market expansion and optimizing its sales strategies.
The appointment of Jon Kaplan as Chief Revenue Officer signifies a pivotal moment for MoneyLion. With Kaplan's extensive experience and proven track record, MoneyLion is well-positioned to enhance its digital ecosystem and expand its market presence. This move is likely to empower consumers with greater financial control and opportunities. As MoneyLion continues to innovate and grow, Kaplan's leadership could be instrumental in driving the company's future success, providing value to both enterprise clients and retail customers.
Featured photo by Hunters Race on Unsplash.
