G6 Hospitality, the parent company of Motel 6 and Studio 6, has initiated an extensive nationwide engagement program designed to connect directly with its franchisee partners. The company plans to host more than 15 meetings across different regions before the end of 2025, demonstrating a commitment to collaborative growth and operational excellence.
Under the leadership of CEO Sonal Sinha, the company has already conducted meetings in multiple cities including San Antonio, Dallas, Portland, Sacramento, Los Angeles, Albuquerque, Phoenix, Reno, Baltimore, Atlanta, and Tampa. These meetings provide a crucial platform for franchisee owners to share their experiences, challenges, and recommendations directly with company leadership.
The initiative comes at a critical time for G6 Hospitality, which was recently acquired by global travel tech company OYO. The new ownership has ambitious expansion plans, targeting the addition of over 150 hotels in 2025 across key markets such as Texas, California, Georgia, and Arizona. By prioritizing direct communication with franchise owners, the company aims to ensure that its rapid growth remains aligned with the needs and perspectives of its on-the-ground operators.
This franchisee engagement strategy complements G6 Hospitality's recent $10 million marketing investment, which focuses on technological advancements and increasing customer adoption. The company is simultaneously working to expand its digital platforms, with plans to quadruple app installations before the summer season.
The comprehensive approach underscores G6 Hospitality's dedication to maintaining its reputation as a leading economy lodging franchisor. With nearly 1,500 locations across the United States and Canada, the company recognizes that meaningful dialogue with franchise owners is essential to sustaining its competitive edge in the hospitality industry.
By prioritizing direct communication and collaborative decision-making, G6 Hospitality is positioning itself to navigate the evolving landscape of budget-friendly lodging while preserving the core values that have made Motel 6 and Studio 6 recognizable brands in the economy hospitality sector.
