As search behavior evolves at an unprecedented pace, MysticDigi Pvt. Ltd., a Delhi-based full-service digital marketing and SEO company, has announced the launch of a new AI SEO practice. This service is designed to help businesses appear in Google AI Overviews and generative AI search results, complementing their traditional rankings on standard Google search.
The move comes in response to a dramatic shift in how consumers access information. Over the past eighteen months, search behavior has changed more rapidly than in the previous decade. A growing number of queries now end with an AI-generated summary rather than a click, and buyers increasingly start their research inside conversational AI tools instead of a search box. For businesses, being invisible to these systems means losing potential customers before they even see a competitor's link. MysticDigi's new offering aims to bridge that gap.
“Ranking on page one is no longer the finish line,” said Anubhav Garg, Founder of MysticDigi. “Your customer may never scroll to your listing if the AI answer above it recommends someone else. Our SEO experts now optimize for both realities at once – the traditional Google result that still drives revenue, and the AI-generated answer that increasingly decides who gets considered in the first place.”
The new practice combines conventional search engine optimization with generative engine optimization (GEO), delivered as a single roadmap. Key components include optimizing for AI Overviews and answer engines by restructuring content into clear, extractable, question-led formats that language models can quote and cite. It also focuses on building entity and brand authority through consistent business entities and knowledge-graph signals, ensuring AI systems recognize the brand as a credible source in its category.
Advanced schema and structured data implementation is another cornerstone, helping crawlers and AI models understand products, services, locations, authorship, and expertise. The service also emphasizes topical depth and content clustering, creating interlinked content ecosystems that cover a subject comprehensively rather than isolated pages. Technical SEO and crawl readiness are addressed to ensure clean crawl paths for both traditional bots and AI crawlers, and the service includes AI visibility tracking and reporting to monitor brand presence across AI-generated answers.
The service is immediately available in five markets: India, Singapore, the UAE, the United Kingdom, and the United States. MysticDigi, headquartered in Delhi with a presence in San Francisco, serves clients across e-commerce, healthcare, education, real estate, manufacturing, professional services, and B2B technology. Engagements begin with an AI visibility audit that benchmarks a brand's current presence in generative answers, identifies where competitors are cited instead, and produces a prioritized action plan. The audit is being offered at no cost to qualifying businesses through the end of the current quarter.
“Every business we speak to has the same question right now – how do we show up when AI answers for us?” Garg added. “The honest answer is that it takes disciplined fundamentals plus a new layer of work most agencies haven't built yet. That's exactly what our team has spent the past year developing.”
This launch underscores the growing importance of generative engine optimization in digital marketing. As AI-powered search tools become more prevalent, businesses must adapt their strategies to remain visible. MysticDigi's new practice offers a comprehensive approach to help brands navigate this changing landscape.
