N6 Group Launches SHFT Labs to Revolutionize Brand Marketing

N6 Group (N6G), a family office operating company with interests spanning digital media, marketing, sports, entertainment, and technology, has announced the launch of SHFT Labs, a strategic think tank designed to tackle marketing challenges for today’s brands.

SHFT Labs was established to solve marketing problems by leveraging expertise in creative, media, and technology, combined with AI technology. The think tank-style business model enables SHFT to complement existing teams and agency partners, addressing specific issues brands face in creative, media, social, and tech sectors.

Once solutions are identified, SHFT can execute across multiple touch points, including full-funnel cross-platform advertising campaigns, content creation, and eCommerce design and development. SHFT aims to integrate seamlessly with teams, working closely with brands on their areas of focus.

Notable SHFT clients include Habitat for Humanity and renowned jewelry designer Sidney Garber. SHFT's social advertising campaign for Habitat for Humanity raised nearly $700K, breaking the organization's previous fundraising record. For Sidney Garber, SHFT developed and launched an eCommerce platform and an in-store experience tailored for high-end clientele.

SHFT has recently partnered with Daggers Football Club in England to overhaul its brand and with Mental Golf Type to accelerate its user acquisition strategy. The latter focuses on enhancing golfers' mental state through personalized strategies.

In addition to its client-focused solutions, SHFT is introducing TIDL, a revolutionary marketing platform that uses AI and machine learning to provide a FICO-type scoring for a brand’s overall marketing.

“The synergy of content, web, and media fuels brand potential. When these components are in harmony, they create a seamless experience that captures users' attention and drives remarkable outcomes,” said Jason Jacquot, Head of Digital and Media for SHFT.

As an extension of N6 Group's portfolio, SHFT joins other best-in-class companies, including the recently acquired West of Fairfax, KRMA, and Club Underdog. The latter's football clubs include Brooklyn FC (USA), Dagenham & Redbridge (London), and Campobasso FC (Italy), with investors Mark Consuelos and Kelly Ripa.

“SHFT represents a natural evolution and expansion of the N6 Group brand,” said Morgan Harris, CEO of N6 Group. “By harnessing the collective strengths of our diverse portfolio, SHFT’s think tank style allows for data-driven creative solutions to specific problems brands are facing by leveraging best-in-class creative, media, and technology.”

With a focus on innovation, creativity, and results-driven strategies, SHFT is committed to pushing the boundaries of digital possibilities. Through this venture, N6 Group solidifies its position as an industry leader, providing clients with access to a wider array of cutting-edge services and expertise.

For more information about SHFT Labs and the services offered, please visit shftlabs.ai.