naoo AG, operator of the social media and commerce platform naoo, will participate in the ODDO BHF Small & Mid Cap Conference in Frankfurt on 26 January 2026. The company's management will hold one-on-one meetings with institutional investors, asset managers, and family offices from the German-speaking region. These discussions will center on the firm's revenue development for the 2026 financial year, an upcoming app release, and a live demonstration of naoo business, a new platform for business customers scheduled for launch in the first quarter of 2026.
The announcement is significant as it signals naoo's strategic pivot from a consumer-focused social media platform to an integrated ecosystem serving both users and businesses. The launch of naoo business represents a major expansion of the company's monetization strategy. For the first time, companies will gain direct access to content placement, incentives, gamification mechanisms, and location-based features within the naoo platform. This move could substantially diversify the company's revenue streams and deepen engagement across its user base.
Dr. Thomas Wolfensberger, Founder and Principal Shareholder of naoo AG, stated that the conference provides an ideal platform to engage with long-term oriented investors about the next phase of the company's growth. He emphasized that the upcoming app release and the launch of naoo business are laying important foundations for continued revenue growth and deeper monetization of the platform in 2026. The ODDO BHF Small & Mid Cap Conference is one of Europe's established investor conferences, bringing together listed growth companies with institutional investors.
The implications of this development extend beyond investor relations. The integration of a business platform directly into a social media ecosystem could reshape how small and medium-sized enterprises engage with digital marketing and customer loyalty programs. By leveraging its existing platform—which connects people based on interests and delivers personalized content, gamification, and a points-and-rewards system—naoo is positioning itself as a bridge between digital engagement and physical commerce. Business customers will be able to create individualized offers and incentivize visits to physical locations using naoo points, which users can redeem for various rewards.
This strategic shift follows naoo's acquisition of Kingfluencers, the largest influencer agency in Switzerland and one of the largest in the DACH region. This combination of platform innovation with industry-leading expertise in creators, campaigns, and brand storytelling supports a diversified, IP-driven business model. The company is moving towards an integrated ecosystem that includes proprietary creator-driven media formats like vertical shorts and content hubs. naoo AG is headquartered in Zug, Switzerland, employs 41 people, and is listed on the Dusseldorf Stock Exchange. Further details can be found in the original release on www.newmediawire.com.
