ZUG and ZURICH, SWITZERLAND – naoo AG (Dusseldorf: NAO), operator of an AI-powered Social Discovery, Activation & Commerce Platform, today launched naoo Worlds, a new product format that combines creators, artificial intelligence, maps, and local businesses into a single discovery experience. The format aims to inspire users to visit physical locations by seamlessly blending digital content with geographic relevance.
The first World to go live is "Fresh & Groovy," developed with creator and DJ Dennis Bauer. It guides users through Zurich's food, drinks, pop-up, and lifestyle scene, offering an interactive map alongside a personalized feed. Users can discover places to eat, drink, and explore, moving between content and location-based recommendations. Additional Worlds from creators Steve Merson and Kevin Lutolf are planned, leveraging a combined social media reach of over three million followers to drive organic growth for the naoo ecosystem.
naoo Worlds addresses the challenge local businesses face in converting digital attention into physical visits. By embedding local offers from restaurants and shops within thematically relevant Worlds, the platform creates a natural user journey from inspiration to real-world interaction. According to Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, "Local businesses today face the challenge of not just reaching people digitally, but inspiring them to actually visit in person. With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience."
The platform architecture is designed for scalability, with each new World introducing its own community and local content. This lays the foundation for future AI-native verticals in shopping, travel, real estate, and jobs. naoo AG, headquartered in Zug, Switzerland, employs 41 people and is listed on the Dusseldorf Stock Exchange. The company continues to expand its ecosystem through creator-driven media formats and a points-and-rewards system that incentivizes physical visits.
For more information, view the original release on NewMediaWire.
