The American Heart Association is mobilizing a nationwide campaign to raise awareness and funds for cardiovascular disease prevention during February's American Heart Month. With research indicating that 61% of U.S. adults will develop cardiovascular disease within the next three decades, the Life is Why campaign represents a critical effort to combat this growing health challenge.
Multiple national retailers, including AT&T, CVS Health, Kroger Health, and Orangetheory Fitness, have committed to supporting the campaign by offering customers opportunities to donate at point of sale, both in-store and online. These partnerships aim to drive breakthroughs in scientific research, policy development, and healthcare interventions targeting heart disease and stroke prevention.
Marsha Jones, the 2023-2025 volunteer chairperson of the American Heart Association's Board, emphasized the importance of collective action. "Each of us needs to be part of the progress," Jones stated, highlighting the organization's century-long commitment to improving cardiovascular health and transforming lives.
The campaign's strategic approach involves using in-store signage and online banner ads to share personal stories of survival and strength, while simultaneously educating consumers about heart health. By engaging customers through familiar retail environments, the American Heart Association hopes to make cardiovascular disease prevention more accessible and relatable.
Participating retailers will help the organization work toward its 2028 Impact Goal, which focuses on implementing proven solutions in science, policy, and care. Even small donations can contribute to supporting groundbreaking research and community health initiatives aimed at reducing the prevalence of heart disease.
With more than 35 million volunteers globally, the American Heart Association continues to be a leading force in promoting cardiovascular health. The Life is Why campaign represents a collaborative approach to addressing one of the most significant health challenges facing the United States, demonstrating how businesses and consumers can work together to drive meaningful health improvements.
