News Direct proudly announces the launch of TradeUp, a cutting-edge new media outreach solution powered by Instinct's innovative AI technology. This launch represents a significant advancement in trade media dissemination and engagement, addressing long-standing challenges faced by newswire users.
For years, connecting effectively with trade journalists has been a cumbersome process, often relying on broad industry verticals and generic lists of publications. This conventional approach has made it difficult to determine if journalists are engaging with the content. TradeUp aims to eliminate these inefficiencies by offering a data-driven, laser-focused method for media outreach.
TradeUp, empowered by Instinct's AI capabilities, removes the guesswork from media outreach. It allows issuers to move beyond generic media lists and engage directly with journalists who have a genuine interest in their industry news. This targeted approach not only ensures that news reaches the appropriate journalists but also enhances the chances for earned coverage.
Key features of TradeUp include:
- Precise Journalist Identification: Instinct's AI scans millions of articles in real-time to identify and deliver key details about journalists, including contact information, beat, publication, recently published articles, and the Domain Ranking of the publishers' websites. This ensures that news reaches the right targets and facilitates interaction with individual journalists.
- Automated Pitching: Personalized pitches can be sent directly from the Instinct platform, streamlining media relations efforts and making it easier to connect with the most relevant journalists.
- Broad Outreach Capabilities: TradeUp's capabilities extend beyond vertical industry publications, generating data from a wide range of media outlets, from newspapers to broadcast stations. This broader outreach footprint increases the chance to earn meaningful coverage.
TradeUp elevates trade media outreach strategies by leveraging an AI-driven approach to simplify the media targeting process. It matches content with the appropriate journalists with precision, speed, and efficiency, thereby amplifying the message more effectively. News Direct customers can now experience a new era of trade media engagement, thanks to this innovative tool.
