Nicolet Law demonstrated its ongoing commitment to Iowa's cycling community by serving as an official sponsor of the 2026 Triple D Winter Race. The event, which began on January 17th in Dubuque County, featured various cycling and running disciplines with distances reaching up to 70 miles. Now in its 18th year, the race challenges athletes with harsh winter conditions while fostering a strong sense of community among participants and supporters.
The sponsorship was facilitated through Nicolet Law's specialized branch, Midwest Cycling Lawyers, which focuses on providing practical safety resources and legal advocacy for riders. Attorney Christopher Welch, who leads the initiative, emphasized that the firm's involvement extends beyond legal representation. "We aren't just committed to representing injured cyclists; we're invested in building relationships and forging friendships on the trails," Welch stated. His personal experience as both a former Triple D participant and a cyclist who has suffered a serious injury informs his advocacy, earning him the moniker "The Midwest's Cycling Lawyer™."
During the event, participants gathered at the 7 Hills Brewing Co. Event Center where they received custom koozies and Bicycle Accident Cards from Midwest Cycling Lawyers. This engagement reflects Nicolet Law's broader philosophy of supporting cyclists where they congregate and compete. The firm recognizes the significant investments riders make in equipment and training, and understands the profound impact an injury can have on their lives.
For nearly two decades, the Triple D Winter Race has served as a cornerstone event for endurance athletes across Iowa, testing their preparation and determination against extreme winter elements. Nicolet Law's sponsorship underscores a dual focus: promoting safety awareness to prevent accidents while ensuring robust support exists for cyclists when incidents occur. With 24 offices across the Midwest, the firm positions itself as a reliable ally for the cycling community, committed to uplifting riders during both achievements and challenges.
The involvement of Midwest Cycling Lawyers in events like the Triple D highlights an evolving approach to legal advocacy within niche athletic communities. By embedding resources and expertise directly into community gatherings, the initiative aims to preemptively address safety concerns while fostering trust. This model demonstrates how legal firms can contribute to community resilience beyond traditional litigation, particularly in sports where participants face inherent risks. The sponsorship signals a recognition that protecting cyclists requires proactive engagement and education, not just reactive legal services.
