Novum Studio, the company behind the Gen Z social app Frog, announced it has raised a new round of funding to launch Ahoy Project, an AI-native enterprise communication and collaboration platform. Internal testing is scheduled for July 2026. The move expands the company beyond its consumer roots, as Frog has amassed over 20 million users across the U.S. and Europe.
Unlike conventional workplace software, Ahoy Project will not be sold as a standalone subscription. Instead, Novum Studio provides the infrastructure and a full tailored solution for enterprises undergoing AI-native transformation, with the communication platform serving as the underlying system. The company said it is applying lessons from operating high-frequency social platforms at scale to workplace communication and knowledge systems.
Frog, often described as a "new-generation Snapchat," gained traction among younger users through spontaneous, real-time sharing designed around authenticity and low-pressure interaction. Novum Studio's experience building large-scale social "spaces"—where millions communicate, form groups, and coordinate in real time—directly informs its approach to enterprise collaboration.
Modern organizations face growing challenges as critical knowledge, decisions, and workflows become fragmented across chats, meetings, and disconnected tools. Ahoy Project addresses this as a conversation-driven, AI-native collaboration layer: it captures context from day-to-day communication to build a searchable enterprise knowledge base and support workflow coordination. Core capabilities include conversation-based knowledge organization, AI-assisted collaboration, and workflow support integrated directly into team communication. Because the platform sits at the layer where work is discussed and decided, it can serve as the foundation for a broader AI-native operating model, with Novum Studio designing and delivering the surrounding transformation solution for each enterprise client.
Novum Studio was founded by Anna Danyi, who graduated from the London School of Economics and Political Science (LSE) in 2018 and began her career in consulting and technology. Before founding Novum Studio, she built multiple consumer applications and exited through an acquisition. In 2025, Forbes China recognized her among the Top 100 most influential global Chinese figures in AI digital products area. "We spent years understanding how millions of users communicate online," Anna Danyi said. "In the AI era, communication itself is becoming intelligent. We believe the next generation of platforms will not only connect people—they will understand workflows, collaboration and organizational behavior."
Novum Studio's expansion reflects a broader shift across the technology industry. Platforms such as TikTok and Instagram defined how content was distributed and consumed in the mobile social era; as AI becomes embedded in digital products, the company believes the next stage will center less on feeds and more on intelligent systems that understand communication and coordination. "We are no longer just building products where people post content," Anna Danyi said. "We are building systems that understand how humans communicate and operate together."
The new funding will support the launch and international expansion of the enterprise business as artificial intelligence reshapes how organizations communicate, collaborate, and operate. More details about Ahoy Project are expected as internal testing approaches in July 2026.
