ONAR Holding Corp. (OTCQB: ONAR), a marketing-technology firm and agency network, has entered into a definitive agreement to acquire Retina.ai, a leading AI marketing intelligence platform renowned for its early customer value prediction capabilities. This acquisition marks a significant step forward for ONAR, as it plans to merge Retina.ai with its Cortex predictive analytics engine. The integration is expected to bolster ONAR's ability to forecast customer lifetime value (CLV), churn, and campaign ROI before ad spend, thereby offering more precise and actionable insights to its clients.
Retina.ai's technology, already utilized by prominent brands such as Unilever and Dollar Shave Club, is set to strengthen ONAR's SaaS offerings. This strategic acquisition not only enhances ONAR's product suite but also unlocks cross-sell potential and further integrates real-time data insights across its portfolio. The financial details of the deal, however, remain undisclosed.
This acquisition underscores the growing importance of AI and predictive analytics in the marketing technology sector. By leveraging Retina.ai's advanced capabilities, ONAR is positioning itself as a more formidable player in the competitive landscape of marketing technology. The move is indicative of the industry's shift towards more data-driven and predictive marketing strategies, which are becoming increasingly crucial for businesses aiming to optimize their marketing spend and enhance customer engagement.
For more information on the acquisition, visit https://ibn.fm/h7FAX.
