As the natural wellness market continues to grow, ORGANA International is positioning itself to capture new retail opportunities. The company is set to attend the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. CEO Larry Mills expressed enthusiasm for introducing the ORGANA brand and its expanding wellness portfolio to buyers across major health, specialty, food, drug, and mass retail channels.
The ECRM session is designed to facilitate product discovery and create new retail opportunities through scheduled meetings between brands and buyers. ORGANA plans to highlight its new ORGANA Mineral Shots, which come in a colorful point-of-purchase display intended to give retailers a convenient merchandising solution for individual bottles.
“We're excited about ECRM because it gives us an opportunity to sit down with buyers from some of the most important retail channels in the country and show them what makes ORGANA different,” said Mills. “We've spent decades building the brand and developing natural wellness products, and we're looking forward to introducing both ORGANA and new concepts like Mineral Shots to retailers.”
The Mineral Shots format extends ORGANA's long-standing focus on plant-derived mineral nutrition into a convenient individual serving. The product is designed with retail in mind, featuring a countertop display that provides high visibility and easy consumer access. Packaging prominently identifies the shots as all-natural and caffeine-free, catering to consumers seeking mineral nutrition without caffeine.
“We wanted something that wasn't only convenient for consumers but also made sense at retail,” Mills explained. “The display gives retailers a simple way to introduce Mineral Shots while making the product highly visible to shoppers.”
Founded in 1997, ORGANA International has built its portfolio around plant-derived minerals and natural wellness formulations. Its product line includes Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, Mineral Shots, magnesium creams, and other wellness products. The company's participation at ECRM comes as it continues to pursue broader U.S. distribution and build consumer awareness.
Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. More information about the company's wellness philosophy is available at organa.net.
“There's tremendous interest in natural wellness, but retailers are also looking for products that can stand out and make sense within their stores,” Mills added. “We're excited to bring the ORGANA story to ECRM and explore where we can go next.”
This announcement underscores the growing demand for natural wellness products and the importance of retail partnerships in reaching consumers. ORGANA's focus on innovative retail displays and convenient formats may set a precedent for how wellness brands approach in-store merchandising.
