The Association of Pickleball Players (APP) is transforming recreational sports into a powerful tool for cancer support with its National Pickleball Challenge this April. The innovative program encourages pickleball enthusiasts nationwide to engage in physical activity while raising funds for the American Cancer Society.
Participants are challenged to play pickleball ten times during the month, tracking their active minutes through the Stridekick mobile application. Any pickleball-related activity counts, from competitive matches to casual play and even paddle drills, making the challenge accessible to players of all skill levels.
Shannon Dan, APP's Executive Vice President of Strategy and Growth, emphasized the dual benefits of the challenge: promoting personal health and supporting cancer research. By participating, players can simultaneously enjoy their favorite sport, reduce personal cancer risk through physical activity, and contribute to a meaningful cause.
The initiative promises tangible incentives for participants. Those who raise at least $25 in donations will receive a complimentary "Strength & Hope" t-shirt from the American Cancer Society. Additionally, the top ten fundraisers will win a cutting-edge OWL Sport paddle from the APP.
One hundred percent of the proceeds will directly support the American Cancer Society's comprehensive mission. These funds will contribute to critical areas including cancer research, patient support in 20,000 communities nationwide, and advocacy for improved cancer care access.
This challenge represents more than a sporting event; it's a community-driven approach to confronting cancer. By leveraging the growing popularity of pickleball, the APP and American Cancer Society are creating an engaging platform that transforms recreational activity into meaningful social impact.
Participants can register through JustGiving and begin tracking their pickleball activities starting April 1. The national leaderboard adds a competitive element, motivating players to increase their active minutes while supporting a significant cause.
As pickleball continues to surge in popularity, this challenge demonstrates how sports can be a powerful vehicle for social change, health promotion, and community solidarity in the fight against cancer.
