The PNE Group's Wattmate digital marketing platform demonstrated substantial success in 2025, supporting 80 wind, photovoltaic, and battery storage projects with approximately 1.1 gigawatts of installed capacity. This performance reflects the company's development of its existing Power Purchase Agreement-as-a-Service business and addresses a critical market trend where renewable power marketing complexity increasingly determines project viability.
According to Nils Kompe, Head of Power Origination & Green Markets at PNE, standard assumptions often fall short in assessing marketing potential, which is becoming a decisive factor for project economics. Future demand will focus on project-specific, market-oriented, and cross-technology marketing approaches that maximize value through various mechanisms beyond traditional Power Purchase Agreements.
A significant emerging trend involves co-located battery storage systems positioned at the same sites as renewable generation plants while utilizing shared grid connections. This approach, now being discussed intensively for both photovoltaic and wind energy projects, enables more stable revenue profiles and creates new marketing opportunities through intelligent combination of generation and flexibility.
The Wattmate platform addresses these complex requirements holistically by combining market transparency, structuring expertise, and operational experience. As Kompe explains, the platform builds a bridge between project development, financing, and marketing, allowing for comprehensive consideration of various value-maximizing factors. This integrated approach responds to market needs where additional marketing potential emerges through project-specific marketing forms, generator combinations, and system service provision.
The platform's success in 2025 positions the PNE Group for new revenue potential in 2026, particularly as renewable energy marketing becomes increasingly sophisticated. The company's experience in this field, developed over more than 30 years as a project developer for onshore and offshore wind farms, informs the platform's capabilities. More information about the company's operations can be found at www.newmediawire.com.
This development matters because efficient power marketing directly impacts renewable energy project economics and expansion. As renewable generation grows globally, sophisticated marketing platforms like Wattmate enable more projects to achieve financial viability, accelerating the energy transition. The platform's ability to integrate battery storage with generation addresses grid stability challenges while creating new revenue streams, potentially lowering overall energy costs and increasing renewable penetration in energy systems worldwide.
