Pride Holdings Group (OTC: PHSE) announced today the official launch of Pride Cell, a new mobile service created by and for the LGBTQ+ community. The service launches in partnership with Perch Mobile and utilizes the AT&T network, according to the company. The introductory Unlimited Plan is priced at $13.33 per month for the first three months, then $29.99 per month thereafter.
As part of the launch, Pride Cell and Pride Holdings Group have formed a partnership with The Trevor Project, the leading crisis intervention and suicide prevention organization for LGBTQ+ young people. One dollar from every monthly Pride Cell bill will go directly to The Trevor Project. To learn more about their mission, please visit TheTrevorProject.org.
“Pride Cell is about more than launching another mobile service,” said Tim Majors, CEO of Pride Holdings Group. “It is about creating a brand that our community can identify with and support. Mobile service is something people use every single day, and we see an opportunity to combine competitive pricing with a brand built specifically around the LGBTQ+ community. Our partnership with Perch Mobile allows us to bring this vision to market as we continue expanding the Pride Holdings Group ecosystem.”
The launch represents another step in Pride Holdings Group’s strategy to build a diversified portfolio of businesses, products, and services designed to serve the LGBTQ+ community while creating new recurring-revenue opportunities for the Company. Pride Holdings Group is a publicly traded holding company focused on acquiring, operating, and scaling LGBTQ+ oriented hospitality, nightlife, entertainment, and real estate assets. Through its portfolio of venues, events, and branded experiences, the Company aims to create safe, inclusive, and economically sustainable community spaces while delivering long-term value to shareholders.
“We are building Pride Cell around a very simple idea: provide a service people use every day while creating an opportunity to give back to our community every month,” Majors said. “We are extremely proud of this initiative and proud to support The Trevor Project. As Pride Holdings Group continues to develop and expand LGBTQ+ businesses, we want supporting our community to remain an important part of what we do.”
Pride Holdings Group expects to support the launch through digital marketing, community outreach, cross-promotion across its portfolio, and strategic partnerships. The company said the service was developed around a straightforward concept: create a competitively priced mobile service that gives the LGBTQ+ community an opportunity to support a company focused on building businesses for the community it serves.
The announcement was distributed via NEWMEDIAWIRE. The original release can be viewed at www.newmediawire.com.
