PufCreativ, a full-service cannabis marketing agency, will host Party, Play, Purify, a three-day event series during MJBizCon week in Las Vegas focused on industry connection, competition, and recovery while supporting cannabis prisoner advocacy. The series represents a significant industry initiative that combines business networking with social responsibility, demonstrating how cannabis companies are increasingly integrating philanthropy into their core operations.
The event series aims to raise $10,000 for Freedom Grow, an organization supporting nonviolent cannabis prisoners and their families. This fundraising goal highlights the cannabis industry's ongoing commitment to addressing the consequences of cannabis prohibition and supporting those still affected by previous drug laws. Hardware and packaging brand Rectitude Partners has already pledged $10,000 toward this effort, showing substantial industry support for the cause.
"Party, Play, Purify is how we show up for our community and for families impacted by the war on cannabis," said PufCreativ Co-Founder John Shute. "We're here to have fun, connect, and raise real dollars that help people come home." This statement underscores the dual purpose of the events: fostering business relationships while making tangible social impact.
The series kicks off with Light Up Las Vegas on Tuesday, December 2, 2025, at The Doyle, featuring live art including the Faces of Cannabis portrait series, astrology readings, food, beverages, and plant-centric elements. The event includes a live set from Bubala, interviews with Seth Yakatan and Lance Lambert, and a live podcast taping with Sara Payan. Tickets are available at https://tickets.pufcreativ.com/product/light-up-las-vegas/.
Wednesday brings the third annual Golden Paddle Showdown at the Plaza Hotel Pickleball Courts, co-hosted by WaxNax and Polar Gold. This competitive event moves the festivities to the pickleball court where teams of two compete for the Golden Paddle, with wellness activities available between matches. Tickets can be purchased at https://tickets.pufcreativ.com/product/golden-paddle-showdown-tickets/.
The series concludes with Breathe & Heal: Sound Healing Brunch on Thursday at Shine Studio, co-hosted by Verdant Strategies. This event offers guided sound bath and breathwork sessions followed by brunch, providing attendees with recovery and reflection opportunities after intensive networking days. Tickets are available at https://tickets.pufcreativ.com/product/breathe-heal-sound-healing-brunch-tickets/.
Numerous industry sponsors and partners support the series, including Global Cannabis Network Collective, Verdant Strategies, PayRio, Potency710, PAX, Zig Zag, Safe Harbor Financial, and many others. This broad industry participation demonstrates collective commitment to both business development and social responsibility within the cannabis sector.
The Party, Play, Purify series represents a maturation of cannabis industry events, moving beyond pure business development to incorporate wellness, community building, and social impact. This approach reflects the industry's growing recognition that business success and social responsibility are interconnected, particularly in a sector still grappling with the legacy of prohibition and ongoing regulatory challenges.
For an industry frequently criticized for prioritizing profits over social equity, events like Party, Play, Purify demonstrate how cannabis businesses can balance commercial interests with meaningful support for those affected by previous drug policies. The series also provides valuable networking opportunities in diverse settings, from social gatherings to competitive sports to wellness activities, acknowledging the varied ways professionals build relationships and maintain wellbeing in a demanding industry.
