Jackson, Wyoming – REALM, the invitation-only global network of luxury real estate advisors, today announced the rollout of REALM Intelligence, powered by Scoop, to its entire membership. This new service delivers a personalized monthly report to each advisor, designed to highlight opportunities within their specific market and provide actionable guidance.
The launch addresses a growing challenge for top advisors: the rapid creation and movement of wealth. As new fortunes emerge in technology hubs and capital crosses borders, families are making relocation decisions earlier than ever. Advisors, who are already pressed for time, struggle to keep pace with these shifts. REALM Intelligence aims to bridge this gap by offering individualized reports that synthesize data no single brokerage could assemble, analyzed by Scoop's AI.
Each report begins with a detailed analysis of the advisor's local market, including inventory, pricing, absorption, and days on market, benchmarked against the broader REALM network. This helps advisors discern whether trends are local or systemic. The reports also flag aging listings and provide a watch list with market conditions to monitor, crafted with input from members and compliant with MLS rules.
Beyond market metrics, the reports incorporate economic factors affecting ultra-high-net-worth (UHNW) clients, such as liquidity events, executive moves, and corporate relocations, sourced from public filings and REALM's wealth data. These are mapped to the advisor's territory, with companies and connections named. If a lead connects to another REALM member's contact, the report directs the advisor to REALM's connection tools, ensuring no dead ends. All information is grounded in the advisor's own listings and clients, visible only to them.
Julie Faupel, Founder and CEO of REALM, emphasized the importance of actionable intelligence: "The industry has never had a shortage of dashboards. It has had a shortage of answers. A report telling an advisor their market softened last quarter is not intelligence. Telling them where the opportunity is in their market this quarter, and what to do about it, is. There is $127 trillion moving between generations right now, and trillions more being created outright in a handful of markets. Our members should not have to go looking for it."
Early feedback from members has been positive, with advisors like Bob Pennypacker of Sotheby's International Realty in Healdsburg, California, and Tasha and Michael Osborne of WEC Real Estate in Central Florida, noting the reports accurately reflect their local conditions. This validation indicates the tool is resonating with its target audience.
REALM Intelligence was developed in collaboration with Scoop, involving a pilot group of REALM advisors who reviewed each iteration and shaped the guidance. Brad Peters, Founder and CEO of Scoop, highlighted the collaborative process: "REALM's members are owners, and each one has spent a career learning their own market; you do not build intelligence for people like that from the outside. So we ran it as a loop. The network told us what was useful and what was noise; we turned that judgment into rules the AI applies to every report, and we shipped again. Within two months we went from a first draft to a monthly report written for each of hundreds of advisors, every one of them reflecting best practice the network itself defined."
REALM Intelligence is now available to all REALM members, with a second release planned in the coming weeks—a wealth migration brief that will track where affluent capital is moving and its implications for individual markets. This initiative underscores REALM's commitment to providing its members with cutting-edge tools to navigate the dynamic luxury real estate landscape.
