Peter Ortiz, Chief Development Officer at Ascent Hospitality Management, has been selected to join the International Franchise Association's (IFA) Hispanic Latino Franchise Leadership Council (HLFLC), a significant move aimed at advancing opportunities for Hispanic and Latino entrepreneurs in the franchise sector.
The newly formed leadership council represents a critical initiative to support and empower Latino business ownership across the United States. As a seasoned restaurant industry executive with extensive experience in brand development, Ortiz brings a wealth of knowledge to this strategic role. His professional background includes leadership positions with prominent brands such as Perkins American Food Co., Huddle House, Focus Brands, QDOBA, and Potbelly Restaurants.
The HLFLC, part of the IFA Foundation's Diversity Institute, focuses on creating meaningful pathways for Hispanic and Latino franchise leaders. By providing networking opportunities, educational resources, and mentorship programs, the council aims to foster professional growth and encourage entrepreneurial success within the franchise industry.
Matthew Haller, President & CEO of the International Franchise Association, emphasized Ortiz's potential impact, noting his dedication to supporting Hispanic and Latino entrepreneurs. Javier N. Solis, Chair and Founder of the council, highlighted Ortiz's extensive experience and commitment to creating opportunities for emerging business leaders.
Ortiz's involvement signals a broader commitment to diversifying franchise ownership and creating more inclusive economic opportunities. By leveraging his extensive industry experience, he will help shape initiatives that support and elevate Hispanic and Latino entrepreneurs, potentially transforming the franchise landscape and providing pathways to economic empowerment.
The council's work is particularly significant given the growing economic influence of Hispanic and Latino entrepreneurs. By providing structured support, resources, and advocacy, the HLFLC aims to reduce barriers to entry and create a more equitable environment for business ownership.
