Safety Shot (NASDAQ: SHOT), a health and wellness company based in Jupiter, Florida, has introduced the world's first patented beverage designed to rapidly detoxify blood alcohol levels. Launched in the third quarter of 2023, the product aims to alleviate the effects of alcohol consumption, supporting liver and brain function.
The uniqueness of Safety Shot lies in its proprietary blend of natural ingredients. Unlike other hangover remedies that rely on sugar or caffeine, Safety Shot's formula is a precise combination of nootropics, vitamins, amino acids, and minerals. According to the company, this blend not only mitigates the symptoms of alcohol consumption but also supports the maintenance of muscle and brain function. Extensive research suggests that Safety Shot accelerates recovery by aiding the body's alcohol processing capabilities, thereby reducing alcohol absorption and supporting cognitive and motor functions.
Academic studies, such as those published by the National Institutes of Health, have demonstrated that some ingredients in Safety Shot can enhance the brain's supply of glucose and oxygen and protect brain tissue from neurotoxicity.
The significance of this product is highlighted by alarming statistics from the Centers for Disease Control and Prevention, which reports that 178,000 people die annually in the U.S. from excessive alcohol use. Safety Shot aims to address this issue by developing a concentrated form of its beverage for use in hospitals and emergency settings to treat alcohol poisoning. According to Dr. Glynn Wilson, the company's Chief Scientific Officer, with 52 million ER visits annually due to acute alcohol consumption, the potential applications for a prescription-grade Safety Shot are vast.
In parallel, Safety Shot is targeting the global consumer market for hangover cures, which is projected by Zion Market Research to reach $9.5 billion by 2032. To capitalize on this opportunity, the company has secured significant distribution deals to ensure nationwide availability. In May, Safety Shot partnered with GoBrands, Inc., the parent company of GoPuff, expanding its reach through GoPuff’s extensive distribution network, including BevMo! and Liquor Barn stores. Additional agreements with distributors like Capital Drugs, Prime CSB, Mr. Checkout, and BM Distributors further solidify Safety Shot’s market presence.
These strategic partnerships enhance Safety Shot’s footprint in key markets, including Southern California, Las Vegas, and the Northeast. Capital Drugs, for instance, will provide shelf space in 300 drug stores across the United States.
To drive its business forward, Safety Shot has bolstered its management team with industry veterans and secured endorsements from celebrity influencers. Key appointments include Chief Operating Officer David Sandler and Board of Directors members David J. Long and Jack Brewer. Influencers such as skateboarder Danny Way and mixed martial artist Jorge Masvidal have also joined Safety Shot to promote the brand.
Moreover, Safety Shot recently raised $5 million through a private placement with Core 4 Capital Corp, funding that will support its mission to create a new product category in rapid alcohol detoxification.
Click here for more information about Safety Shot’s blood alcohol-reducing beverage. Investors can begin their research at Compass Live Media.
