Senior Market Advisors (SMA), a rapidly growing field marketing organization (FMO) in the insurance sector and an affiliate of AmeriLife Group, LLC, has announced the acquisition of Parker Marketing Insurance (PMI). While the terms of the deal remain undisclosed, the acquisition is expected to significantly bolster SMA's presence in the Medicare Advantage and Final Expense markets.
Joshua Borders, CEO of Senior Market Advisors, highlighted the alignment of values between the two companies, emphasizing the customer-focused care that both organizations prioritize. "This partnership represents our shared values in meeting people where they are in their health insurance journey and helping them safeguard their assets for some of life’s unexpected events," Borders stated.
Founded in 2016 by Daniel Parker, PMI has grown by applying a successful final expense business model to the Medicare Advantage market. One of PMI's key innovations is its Legacy Chassis, a primary brokerage model that benefits agents through a tiered lump sum system, enhancing recruitment efforts.
Daniel Parker, owner and president of Parker Marketing Insurance, expressed optimism about the partnership, noting that AmeriLife's robust distribution platform will fuel PMI’s long-term vision. "This partnership will fuel my long-term vision, allowing me to continue my life’s work for the people I serve, enabling continued growth, and enhancing agent success," Parker said.
PMI’s agent network, which is particularly strong in the southeastern United States, including Mississippi, Georgia, and Florida, reflects its dedication to talent acquisition and top-notch training protocols. This focus has cultivated some of the region’s leading insurance producers.
AmeriLife provides a business environment and distribution network characterized by efficiency, value, and access to dedicated professional teams. This infrastructure is particularly advantageous for companies like PMI, which focus on Medicare and final expense sectors—areas where consumers seek peace of mind and customized solutions for their healthcare and end-of-life needs.
Scotty Elliott, Chief Distribution Officer of Health for AmeriLife, expressed excitement about the expansion. "Seeing our collaboration with Senior Market Advisors flourish through the years, and now with the inclusion of Parker Marketing Insurance, is exciting," Elliott remarked. "This expansion highlights the robust nature of our expanding Health Distribution network, enabling us to assist more beneficiaries and establish new benchmarks in top-tier customer service within the industry."
The acquisition marks a significant step for both SMA and PMI, promising growth, enhanced service offerings, and continued success for agents. More importantly, it underscores the commitment of both organizations to prioritize the needs and success of their clients, providing them with tailored solutions in the Medicare Advantage and Final Expense markets.
