Sevenfold Entertainment has officially signed rising singer-songwriter Mariah Faith, marking the company's first artist partnership and a strategic step forward in its expansion across the Southeast music market and beyond. The signing represents a significant development in the Nashville music scene as Sevenfold Entertainment establishes itself as a regional force with national ambitions.
Faith gained national exposure as a Top 20 finalist on American Idol and continues to build momentum across live and digital platforms. Her visibility expanded further through her participation in Next Up: Live Music, a national singing competition powered by TikTok LIVE in partnership with iHeartRadio, where she earned 3rd place. This digital platform success demonstrates how artists can build audiences through emerging channels while maintaining traditional industry connections.
As a songwriter and performer, Faith has collaborated with nationally and internationally recognized singer-songwriters across multiple genres, developing a reputation for authenticity, versatility, and emotionally driven storytelling. This background positions her well for the partnership with Sevenfold Entertainment, which emphasizes creative support and intentional career development.
"Mariah is an artist who knows her voice and her direction," said Angel Jennings, Co-Founder of Sevenfold Entertainment. "Our priority is supporting her creatively while ensuring every step forward is intentional and aligned with who she is." This approach reflects a growing trend in the music industry toward sustainable artist development rather than rapid commercialization.
"This partnership reflects how we approach representation at Sevenfold," added Stephen Martines, Co-Founder of Sevenfold Entertainment. "Mariah has real momentum, and our focus is building a sustainable path forward without rushing or forcing growth." This philosophy addresses common industry challenges where promising artists face pressure to compromise artistic vision for commercial success.
Faith is set to release a new single on March 18, signaling her next creative chapter. She will also return to Carolina Country Music Fest (CCMF) this June, performing at the festival for the second consecutive year. These developments demonstrate how strategic partnerships can provide platforms for artists to reach broader audiences while maintaining creative control.
"I'm honored to be the first artist signed to Sevenfold Entertainment," said Mariah Faith. "This partnership feels intentional and aligned with where I want to go as an artist." The mutual alignment between artist and representation suggests a model that could influence how emerging talent navigates the complex music industry landscape.
The signing of Mariah Faith marks the beginning of a strategic expansion for Sevenfold Entertainment as the company establishes itself as a Nashville-based force with regional influence and national ambition. Additional releases, live appearances, and partnership announcements are expected throughout 2026, indicating this initial signing represents just the beginning of the company's growth trajectory.
This development matters because it represents a shift in how entertainment companies approach artist development in an increasingly fragmented music industry. By focusing on sustainable growth rather than rapid commercialization, Sevenfold Entertainment's model could influence how emerging artists build careers while maintaining artistic integrity. The partnership also demonstrates how digital platforms like TikTok and traditional media like iHeartRadio can work together to amplify artist visibility, creating new pathways to success in the competitive music landscape.
