A2Z Cust2Mate Solutions Corp. Chief Marketing Officer Yaniv Zukerman has identified a significant blind spot in modern retail operations: while retailers excel at tracking transactions, pricing, and inventory, they have steadily lost visibility into how shoppers actually behave inside physical stores. Most existing retail systems capture only end results—what was purchased and when—leaving the entire in-aisle journey largely invisible to retailers. This creates a growing gap between how well retailers believe they understand their customers and how little they truly know about the decisions, hesitations, and trade-offs that shape each shopping trip.
Zukerman argues that smart cart technology represents a solution to this problem by turning the shopping cart into a continuous, consent-based engagement and insight touchpoint. By capturing real-time basket activity, showing running totals, and delivering relevant offers during the shopping trip, smart carts can reduce friction for shoppers while giving retailers a clearer view of movement, decision-making, and behavior at scale. This visibility enables retailers to design store layouts, promotions, and experiences based on how customers actually shop, rather than relying solely on aggregated transaction data after the fact.
The implications of this technology are substantial for both retailers and consumers. For retailers, the data collected through smart carts could transform merchandising strategies, store layouts, and promotional effectiveness. Instead of making assumptions based on what customers ultimately purchase, retailers could understand the path-to-purchase in real time, including which products customers consider but don't buy, how long they deliberate over decisions, and what factors influence their final selections. This level of insight has been largely unavailable in brick-and-mortar retail, creating a significant disadvantage compared to online retailers who track every click and hover.
A2Z Cust2Mate's smart cart solutions are designed to bridge online and in-store shopping through interactive technology that guides and informs customers. The company's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience aims to boost satisfaction and loyalty while helping retailers streamline operations through data-driven insights.
The technology's modular, all-in-one detachable panels can transform legacy shopping cart fleets into intelligent platforms, potentially making implementation more accessible for existing retailers. The carts include multiple layers of security for accurate recognition and transaction integrity, addressing potential privacy and security concerns that might arise from tracking in-store behavior.
This development matters because it addresses a fundamental challenge in retail's digital transformation. As consumers increasingly expect personalized experiences similar to what they receive online, physical retailers have struggled to gather the granular behavioral data needed to deliver comparable personalization. The gap between transactional data and actual customer journeys has limited retailers' ability to optimize in-store experiences, potentially contributing to the challenges facing brick-and-mortar retail in recent years.
For more information about forward-looking statements and risk factors related to this technology, investors can review the company's filings with the SEC and visit http://IBN.fm/Disclaimer for full terms of use and disclaimers applicable to all content provided by the InvestorBrandNetwork. The original release can be viewed on http://www.newmediawire.com.
