SoftwareOne, a global software and cloud solutions provider, announced on October 1, 2026, that it has achieved the AWS Data Competency in the Analytics and Database categories. This recognition underscores the company's ability to help customers modernize and run mission-critical database workloads on Amazon Web Services (AWS) and turn their data into business value. The competency is one of AWS's most rigorous partner validations, awarded only to partners with proven customer success and deep technical expertise on AWS.
The AWS Data Competency spans two critical areas: Analytics and Database Services. In Analytics, SoftwareOne helps customers extract value from their data by building data lakes and analytics platforms on AWS that transform fragmented data into actionable insights. In Database Services, SoftwareOne assists customers in migrating, modernizing, and managing production database workloads on AWS. This includes ensuring new applications are built on the right type of database and conducting FinOps-driven modernization assessments to identify opportunities for cost reduction, improved efficiency, and enhanced performance.
Gudmundur Adalsteinsson, Chief Channels & Ecosystems Officer at SoftwareOne, highlighted the dual benefit of the competency: “Most enterprises we work with are paying more than they need to for their databases and sitting on data they can’t yet put to work. With 23 AWS Competencies, this recognition reflects both sides of how we help. We optimize, modernize databases and move from proprietary licensed engines to open-source alternatives to cut costs. And we help customers innovate, building the data foundations that AI and agentic AI projects depend on. Good data is what separates AI pilots from AI results.”
The achievement builds on SoftwareOne's existing AWS credentials, including the AWS AI Services Competency and AWS Machine Learning Competency, as well as its participation in the AWS Generative AI Partner Innovation Alliance. Together, these qualifications demonstrate SoftwareOne's ability to guide customers from data foundations to AI in production. As an AWS Premier Tier Services Partner, SoftwareOne continues to expand its collaboration with AWS, helping customers modernize their data estates and deploy AI effectively.
SoftwareOne's success in achieving this competency is backed by tangible customer results. Popular Book Company (Singapore) replaced a legacy SAP Business Warehouse with a data lakehouse on AWS, using Amazon S3, AWS Glue, Amazon Redshift, and Amazon QuickSight, reducing reporting time by 70%. Tiketti (Finland) implemented zero-ETL replication from Amazon Aurora MySQL to Amazon Redshift, cutting latency to under a minute. Phone House (Spain) optimized data pipelines with Amazon Redshift, AWS DMS, AWS Lambda, and Amazon S3, slashing marketing campaign creation time from seven days to one hour. A Retail General Manager at Popular Book Company remarked, “SoftwareOne delivered more than they promised. The speed and flexibility of our new AWS platform is remarkable, and with Generative AI, our teams are asking questions of our data we never thought possible. This is the foundation for our next phase of growth.”
For enterprises grappling with rising database costs and untapped data potential, SoftwareOne's AWS Data Competency signals a proven pathway to modernization and AI readiness. The recognition not only validates SoftwareOne's technical expertise but also highlights the growing importance of data-driven strategies in achieving business agility. As organizations increasingly seek to leverage AI, partnerships like this one between SoftwareOne and AWS are poised to accelerate digital transformation across industries.
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