Sonepar has announced a strategic consolidation of its Midwest electrical distribution operations, combining five regional companies into a unified brand called Echo Electric. The new organization will represent a significant market presence, with over $1.2 billion in annual sales and coverage across nine states in the central United States.
The merger integrates Echo Electric, Springfield Electric, Richards Electric, Pepco, and Holt into a single operational platform. This consolidation creates the sixth Sonepar U.S. operation to exceed $1 billion in annual sales, signaling a robust growth strategy in the electrical distribution sector.
Under the leadership of Chris Scarbrough, previously president of Springfield Electric, the new Echo Electric will serve electrical contractors, industrial and utility markets, and institutional customers across Illinois, Indiana, Iowa, Kansas, Kentucky, Missouri, Ohio, Nebraska, and southern South Dakota.
The strategic realignment offers substantial potential benefits for customers and associates. By connecting distribution networks and resources, Echo Electric can provide expanded inventory, specialized expertise, and enhanced service capabilities. The combined organization represents a comprehensive approach to electrical distribution, offering solutions including panel and switchboard assembly, control panel design, cable management, digital solutions, and industrial services.
Rob Taylor, President of Sonepar Americas, emphasized the significance of combining 400 years of collective experience to support customers and suppliers. The consolidation represents more than a corporate restructuring; it demonstrates a commitment to creating advanced distribution capabilities and providing career development opportunities for associates.
This move reflects Sonepar's broader strategy of strategic growth and market optimization. As a global leader in electrical equipment distribution, the company continues to expand its footprint and enhance its service offerings through strategic consolidations and brand transformations.
The Echo Electric brand symbolizes a forward-looking approach to electrical distribution, promising improved customer experiences and operational efficiency across the Midwest region. By unifying multiple established companies under a single vision and brand, Sonepar aims to strengthen its market position and provide more comprehensive solutions to its diverse customer base.
