Sonimedi's ProBio Shampoo Clinches Top Honor at Global Beauty Expo

Korean biotech beauty company Sonimedi has secured international recognition with its OVACO ProBio 6 Melanocell Shampoo, winning the prestigious 'Best Hair Product' award at Cosmoprof Worldwide Bologna 2025. The victory signals a significant advancement in scientific hair care approaches, leveraging proprietary biotechnology to address complex scalp and hair health challenges.

The award-winning product represents a sophisticated scientific breakthrough, utilizing a Quadruple Multi-Function Fusion Technology that fundamentally reimagines hair care. By incorporating a six-strain probiotic complex, the shampoo dynamically balances scalp microbiome, offers UV protection through melanocyte activation, provides clinically certified anti-hair loss functionality, and delivers intensive hair repair.

Sonimedi's approach transcends traditional cosmetic development by integrating advanced biotechnological research with consumer wellness needs. Initially introduced in high-end Spanish aesthetic salons, OVACO demonstrated remarkable market penetration through organic, results-driven growth. The product's success underscores a growing consumer demand for scientifically validated, performance-oriented beauty solutions.

The company's strategic vision extends beyond this single product, positioning itself at the forefront of what it terms 'K-Bio beauty'—a sophisticated evolution of Korean beauty technologies focused on holistic cellular health. This approach encompasses not just cosmetic appearance, but underlying biological mechanisms of skin and hair restoration.

Sonimedi's research pipeline indicates ambitious future developments, including innovations in stem cell technologies, induced pluripotent stem cells, exosomes, peptides, and advanced biomaterials. These potential breakthroughs aim to revolutionize skin regeneration and anti-aging treatments, bridging professional medical approaches with consumer beauty technologies.

The company's global expansion strategy targets key markets in Europe, the Middle East, and Asia, leveraging its strong scientific credentials and commitment to transparency. By developing home-use beauty devices like focused ultrasound and radiofrequency systems, Sonimedi is democratizing professional-grade aesthetic technologies.

The Cosmoprof award represents more than a singular achievement; it symbolizes a broader shift in beauty technology toward scientifically rigorous, biologically informed product development. Sonimedi's success suggests a future where beauty products are increasingly designed as precision health interventions, blending aesthetic goals with fundamental biological optimization.