Splash Beverage Group, Inc. has announced a significant agreement to acquire exclusive water rights to a pristine natural spring source in Costa Rica's renowned Blue Zone, an area celebrated for its association with human longevity and natural wellness. This $20 million acquisition underscores the company's strategic pivot towards the premium water market, capitalizing on the growing consumer demand for clean hydration and wellness products.
The source, located in the cloud rainforests of Costa Rica, is the foundation for Blu, a boutique premium water brand. Independent testing has confirmed the water's superior purity and mineral content, including high levels of pH, magnesium, calcium, and silica, positioning it favorably against global competitors. The acquisition is financed through a new series of convertible preferred stock, with the transaction expected to be completed by August 10, 2025, or by December 31, 2025, at the latest.
William Meissner, President and Chief Marketing Officer of Splash Beverage Group, highlighted the acquisition's alignment with global wellness trends and its potential as a new revenue stream. The company plans to expand the Blu brand into new product lines, including a super-premium glass bottle line and a sustainable canned water option, utilizing eco-friendly packaging solutions.
This acquisition is a testament to Splash Beverage Group's strategy of investing in unique, high-margin beverage brands. The company's leadership, with its proven track record in the beverage industry, is poised to leverage this rare natural asset for accelerated brand growth and long-term value creation. The move not only enhances Splash's portfolio but also contributes to the sustainability and wellness narratives that are increasingly important to consumers worldwide.
