The Dairy Alliance and Georgia Beef Board have announced a new summer initiative to celebrate Georgia agriculture, summer flavors, and the farmers behind them. From now through June 15, the organizations are hosting a Beef and Dairy Summer Grilling Sweepstakes, giving Georgia residents the chance to win one of three curated grilling kits. The kits include a cooler, a Georgia Beef cast iron skillet, a charcuterie board, and more. Winners will be selected in mid-June.
This sweepstakes builds on a year-long collaboration focused on educating consumers and strengthening awareness about the connection between beef and dairy, two industries deeply rooted in Georgia's agricultural landscape. According to Farrah Newberry, Chief Executive Officer at The Dairy Alliance, “Summer gives us the perfect opportunity to showcase how beef and dairy work together to create meals that are both delicious and nutrient-rich. Through this partnership, we are highlighting the impact of local farmers while inspiring families to enjoy these foods in new ways at home.”
Throughout the year, The Dairy Alliance and Georgia Beef Board will activate this partnership through recipe content, social collaborations, and on-site events that demonstrate how beef and dairy work together on the plate and on the farm. Together, they aim to expand educational outreach, highlight the nutritional benefits of beef and dairy, and increase awareness around sustainable practices.
The summer sweepstakes coincides with National Beef Month in May and National Dairy Month in June, giving consumers a timely way to celebrate the season while connecting more closely to the farmers and ingredients behind their favorite meals. This initiative is important because it not only promotes local agriculture but also educates consumers on the nutritional and culinary synergy between beef and dairy products.
Consumers can enter the sweepstakes online at the entry link. Three winners will be randomly selected from all eligible entries, and entry is open to Georgia residents only.
To learn more about The Dairy Alliance, visit https://thedairyalliance.com or follow @TheDairyAlliance on Facebook or Instagram.
