The Dairy Alliance, a nonprofit organization funded by dairy farm families across the Southeast, has launched two exclusive sweepstakes featuring country music artist Maddox Batson in North Carolina and Tennessee. These promotions offer fans unique VIP concert experiences while highlighting the organization's mission to promote dairy's nutritional benefits and support regional agricultural communities.
The Meet Maddox in North Carolina: VIP Experience Sweepstakes will award up to four winners with two tickets each to Batson's I Need A Truck Tour performance at the Fillmore in Charlotte on September 27, 2025, including backstage access to meet the artist. Each prize package carries an approximate value of $119, providing winners with a rare opportunity for personal interaction with the rising country star.
Simultaneously, the Tennessee Turn Up: Win Floor Seats to Maddox Batson Sweepstakes offers two winners premium floor seat tickets valued at $1,369 for Lainey Wilson's Whirlwind World Tour featuring Maddox Batson at Nashville's Bridgestone Arena on October 2, 2025. Two additional winners will receive autographed Maddox Batson posters as secondary prizes.
Farrah Newberry, CEO of The Dairy Alliance, emphasized the significance of this partnership, stating that Maddox Batson has actively championed the organization's mission to spread awareness about dairy's role in sustainable nutrition across the Southeast region. The sweepstakes celebrate the connection between dairy production, music culture, and community engagement while creating memorable experiences for fans.
Eligibility for both sweepstakes extends to residents of Alabama, Georgia, South Carolina, Kentucky, Mississippi, North Carolina, Tennessee, and Virginia who are at least 15 years old and located in the United States or its territories at the time of entry. Participants under 18 must obtain parental or legal guardian permission to enter.
Entry methods include engaging with The Dairy Alliance's Instagram promotions by liking, commenting, and submitting entry forms, or alternatively mailing completed postcards directly to the organization. Both sweepstakes remain open for entries through September 15, 2025, at 11:59 p.m. Eastern Time. For complete sweepstakes rules and detailed entry requirements, participants can visit https://thedairyalliance.com/official-sweepstakes-rules#maddox-NC-2025 and https://thedairyalliance.com/official-sweepstakes-rules#maddox-TN-2025.
This initiative represents a strategic approach to agricultural advocacy, using popular culture and entertainment to engage consumers while promoting the economic and nutritional contributions of dairy farming families throughout the Southeast region. The partnership demonstrates how agricultural organizations can effectively leverage celebrity partnerships to reach broader audiences and communicate their message about sustainable food production and nutritional education.
