The Great Greek Mediterranean Grill has demonstrated remarkable expansion in the fast-casual dining sector, solidifying its position as a rapidly growing Mediterranean cuisine franchise. In 2024, the brand opened 19 new restaurants across the United States and Canada, marking a significant milestone in its growth trajectory.
The restaurant chain's systemwide sales surged by 46% year-over-year, reaching $73 million in 2024. This growth is attributed to the brand's commitment to authentic, high-quality Mediterranean cuisine and an elevated dining experience that distinguishes it from traditional fast-casual restaurants.
The company's strategic expansion plan includes opening 40 new restaurants in 2025, with first-time locations in Louisiana, North Carolina, and Wisconsin. The brand also aims to strengthen its presence in key markets like Florida, California, and Texas. Internationally, The Great Greek has signed 27 franchise agreements, including master licenses for Western Canada and Egypt.
Leadership attributes the success to the brand's culinary approach, which features freshly prepared dishes using authentic recipes and high-quality ingredients. The restaurant's unique dining model, which includes real plateware and a staged service format, offers customers an experience more akin to full-service dining.
The brand's growth reflects broader consumer trends toward healthier, more flavorful dining options. Its success has been recognized by industry publications, including ranking #15 on Franchise Times' Fast & Serious list and being named a Top Mover & Shaker by Fast Casual for two consecutive years.
Beyond dine-in experiences, The Great Greek has also seen significant growth in off-premises dining, with catering sales increasing by 43% in 2024 and growing popularity through third-party delivery platforms.
With plans to surpass 100 operational units by the end of 2025, The Great Greek Mediterranean Grill is positioning itself as a significant player in the fast-casual Mediterranean cuisine market, driven by its commitment to authentic flavors and innovative franchise model.
