The Reservoir and Naturipe Berry Growers Forge Partnership to Innovate Strawberry Farming in Salinas Valley

The collaboration between The Reservoir, a California nonprofit dedicated to agricultural innovation, and Naturipe Berry Growers, Inc., a leading strawberry grower, is set to transform strawberry farming in Salinas Valley. This partnership leverages Naturipe's extensive berry-growing expertise to foster innovation and commercialization at Reservoir Farms, an on-farm startup incubator designed to bridge the gap between cutting-edge research and practical farming applications.

Located in one of the world's most productive specialty crop regions, Reservoir Farms offers startups direct access to farmland and infrastructure, facilitating essential in-field testing and feedback. Naturipe will manage five acres of strawberries, contributing operational support and agronomic expertise, while collaborating with startups to integrate sustainable technologies and practices.

This initiative not only accelerates the development of agricultural technologies but also addresses critical challenges such as labor shortages, yield improvement, and input cost reduction. By fostering a collaborative environment, the partnership aims to create over 500 high-quality jobs and promote sustainable farming practices, reinforcing Salinas Valley's position as a global leader in agricultural innovation.

The Reservoir's model of connecting startups with growers and institutions exemplifies a new approach to solving generational farming challenges. With plans to expand across California, Reservoir Farms is poised to make a lasting impact on the agricultural sector, turning visionary ideas into scalable, climate-resilient solutions.