TOMY International is preparing to make a significant splash at the 2025 New York City Toy Fair, presenting a comprehensive array of new products that span action play, party games, collectibles, and licensed merchandise.
The company's 2025 lineup demonstrates a strategic approach to engaging diverse consumer segments, from young children to adult collectors. In the boys' action category, TOMY introduces Dōteki, an immersive battle system designed to challenge players' reflexes and strategic thinking. The game allows participants to create dynamic battle arenas that shift during gameplay, offering a unique interactive experience for children 8 years and older.
Party game enthusiasts will find multiple options, including innovative titles like Human Controller, an interactive game where players control each other, and Extreme Silence, a challenge-based game testing players' ability to complete tasks without making noise. These games target different age groups and promise engaging social experiences.
For pop culture and collectible markets, TOMY expands its Club Mocchi-Mocchi line with plush offerings from popular franchises like Fallout and Warhammer, catering to adult collectors and fans. The company is also extending its popular Build-A-Buddy line with Bluey and John Deere themed sets, providing interactive play experiences for toddlers and young children.
Recognizing the appeal of licensed properties, TOMY introduces new Jixelz Remix sets featuring Jaws and Stranger Things, broadening the arts and crafts offerings for older children and teens. The licensed Bluey water play items and expanded John Deere toy vehicle collection further demonstrate the company's commitment to diverse and engaging play experiences.
These product introductions reflect TOMY's strategy of creating toys that not only entertain but also encourage creativity, social interaction, and imaginative play across different age groups and interests. By leveraging popular franchises and developing innovative game mechanics, TOMY continues to position itself as a dynamic player in the toy industry.
