The United Arab Emirates continues to position itself as a global leader in sustainable tourism, with strategic investments in technology and innovation driving its national tourism development strategy. At the recent World Tourism Forum in Prague, UAE Minister of Economy H.E. Abdulla bin Touq Al Marri outlined the country's comprehensive approach to transforming the tourism sector through digital solutions and international partnerships.
The forum, organized by UN Tourism and the Czech Republic's government, brought together global leaders and experts to explore emerging trends in tourism, with a particular focus on artificial intelligence and advanced technologies. The UAE's participation underscored its commitment to positioning tourism as a critical economic pillar and driving sustainable growth through strategic innovation.
Central to the UAE's tourism strategy is the ambitious National Tourism Strategy 2031, which aims to establish the country as the world's premier tourism destination. The strategy sets bold targets, including raising tourism's GDP contribution to 450 billion AED, attracting 100 billion AED in tourism investments, and welcoming 40 million hotel guests.
Key to achieving these objectives is the UAE's dedication to developing advanced infrastructure and integrating cutting-edge technologies into tourism policies. By leveraging artificial intelligence, digital tools, and fostering international collaborations, the country seeks to create smart, sustainable tourism experiences that set new global standards.
The World Tourism Forum provided a critical platform for the UAE to showcase its innovative approaches and engage with international partners. Discussions centered on technological integration, societal responsibility, talent development, and environmental sustainability in the tourism sector.
H.E. Bin Touq emphasized the importance of global partnerships and talent development in driving the tourism industry forward. By prioritizing collaboration and innovation, the UAE aims to not only transform its own tourism landscape but also contribute to shaping the future of global tourism.
