United Home Loans, LLC of Wilmington, Delaware has engaged Mitesco, Inc. through its Centcore Data Center division to deliver a comprehensive digital advertising campaign utilizing advanced geofencing and retargeting technology during the upcoming eXp Realty Conference in Miami, Florida from October 19-23, 2025. This partnership demonstrates how mortgage lenders are increasingly turning to sophisticated digital marketing strategies to reach specific professional audiences in the competitive real estate financing market.
Under the engagement, Centcore will design, manage, and deploy integrated Facebook and Google campaigns aimed at connecting United Home Loans with thousands of real estate professionals attending the event. The initiative will include geofencing around the conference venue and key hospitality areas, paired with a post-event retargeting phase to continue engagement for 14 days following the conference. This approach represents a significant evolution in how financial services companies target professional networks at industry events.
Brian Valania, General Manager of Centcore, stated that this project highlights how Centcore's digital and data-driven capabilities can help clients like United Home Loans reach precise audiences and maximize marketing ROI. The company is combining advanced analytics, creative execution, and infrastructure expertise to produce measurable outcomes for clients while strengthening Centcore's role in the growing digital marketing ecosystem. This reflects the increasing importance of data-driven marketing solutions across financial services sectors.
Key campaign elements include geofencing perimeter deployment around conference and high-traffic zones, real-time performance analytics for transparency and optimization, and a four-day live campaign followed by a 14-day retargeting program. The extended retargeting phase is particularly significant as it allows United Home Loans to maintain engagement with potential business partners beyond the physical event, potentially increasing conversion rates and relationship development.
Mitesco, through its Centcore division, continues to expand its footprint in digital marketing, analytics, and infrastructure services, providing data-center-driven solutions that power business growth across sectors including finance, healthcare, and real estate. The company's focus on platforms that improve efficiency, access, and affordability aligns with the broader industry trend toward technology-enabled business solutions. More information about Centcore's services can be found at https://www.centcoreusa.com.
United Home Loans, LLC of Wilmington, Delaware is a full-service mortgage lender dedicated to simplifying the home financing process for clients across the United States. The company offers a broad range of loan products including conventional, FHA, VA, jumbo, and renovation loans. Additional details about United Home Loans' services are available at https://www.unitedhomeloansusa.com.
This collaboration between a mortgage lender and technology provider illustrates the growing intersection of financial services and digital marketing technology. The use of geofencing and retargeting represents a shift toward more precise, measurable marketing approaches in an industry traditionally reliant on broader advertising methods. The campaign's focus on real estate professionals specifically targets the key referral sources that drive mortgage business, demonstrating a strategic understanding of industry dynamics.
The partnership's importance extends beyond the immediate campaign results, potentially setting a precedent for how mortgage lenders and other financial services companies approach event marketing and professional network development. As digital marketing technologies continue to evolve, such targeted approaches may become standard practice for companies seeking to maximize their marketing investments and build sustainable professional relationships in competitive markets.
