Vertical IQ, a leading provider of industry intelligence, has strategically positioned itself for continued success in 2025 by implementing substantial platform improvements and expanding its service offerings throughout 2024.
The company significantly enhanced its Industry Intelligence platform by introducing several key features designed to provide more granular, actionable insights for professionals across various sectors. Most notably, Vertical IQ rolled out Localized Industry Data, offering users targeted market intelligence including industry density trends, company populations, employment statistics, and wage information.
The platform's content library experienced remarkable expansion, growing to over 920 industry profiles that now cover more than 97% of revenue-generating industries in the United States and Canada. New additions include specialized sectors such as Cybersecurity Services, Medical Spas, and Financial Transaction Services, directly responding to customer requests.
User experience improvements were central to Vertical IQ's 2024 strategy. The company launched a comprehensive Resource Center providing quick access to tools, user guides, and training sessions. Enhanced features like co-branding options, chart visual exports, and improved report printing capabilities enable users to more effectively share insights with customers and prospects.
Beyond technological advancements, Vertical IQ demonstrated a commitment to community engagement through its VIQcares program. This employee-led initiative provides paid time off for volunteering, allowing team members to support charitable causes meaningful to them, ranging from youth mentorship to disaster recovery efforts.
David Buffaloe, the company's president, emphasized the strategic vision for 2025, highlighting plans to further enhance customer experiences, broaden market reach, and drive product innovations. The company aims to improve access to niche industry content, provide high-quality risk assessment data, and expand financial analysis capabilities.
These developments underscore Vertical IQ's dedication to empowering sales, marketing, and customer success professionals with comprehensive, actionable industry intelligence. By continuously evolving its platform based on user feedback and market needs, the company is positioning itself as an essential tool for businesses seeking deeper market understanding.
