Wire Industries, Inc., a technology and media company that owns and operates the sports betting marketplace WagerWire, has announced the formal establishment of FantasyWire and the Wire Media Group as independent verticals. This strategic move aims to diversify the company's offerings, allowing for the independent operation of fantasy sports products and other gaming types, while also accelerating the growth of its media and affiliate segments.
According to Zach Doctor, Co-Founder and CEO of Wire Industries, this evolution has been part of the company's long-term plan since its inception in 2021. Doctor emphasized that the success of WagerWire, which offers a liquid and open market for active bets, has shown significant player engagement and cost-effective user acquisition for partner sportsbooks. The same economic principles are now being applied to fantasy sports through FantasyWire.
FantasyWire, now an independent consumer brand under Wire Technologies, is pioneering the first-ever DFS pick 'em marketplace on RealTime Fantasy Sports (RTS). In addition, trading is available on the WagerWire app. Players on the RTS marketplace can post their line-ups for sale at any time or buy line-ups in progress, utilizing tools like suggested prices and deal scores. Notably, FantasyWire's technology has been nominated for Best Fantasy Innovation of 2024 by the Fantasy Sports Gaming Association (FSGA).
The Wire Media Group (WMG) encompasses the company’s media network, The Wire, and its affiliate marketing division, The Sports Influencers. Launched in 2023, WMG has quickly catapulted WagerWire into national prominence, garnering hundreds of millions of views across social platforms and capturing attention from major media outlets like ESPN, CNBC, USA Today, and the New York Post. In its first year, WMG was shortlisted for a Hashtag Sports Award for Best Sports Betting Content and was again shortlisted in 2024 for Best X Presence, alongside industry giants like FOX Sports and the NBA.
Under WMG, The Wire serves as a content collective with partners including Betr Media, Pro League Network (PLN), The Hammer Betting Network, East Coast Sports Investors, and The Gaming Juice. The content spans various topics, including sports, pop culture, fantasy, sports betting, sports business, and regulatory developments. According to Travis Geiger, Co-Founder and Chief Experience Officer, media plays a crucial role in their ecosystem by generating a continuous stream of engaging content, which in turn drives organic consumer awareness and engagement.
The company's affiliate business, The Sports Influencers, also operates under the WMG division. This arm of the business employs a diversified strategy of social media services, events, and direct conversions to drive sign-ups for multiple affiliate partners, including FanDuel, Caesars, BetMGM, and PrizePicks. WMG was shortlisted for SBC North America’s Sports Betting Affiliate of the Year award in both 2023 and 2024.
Wire Industries is also expanding into additional gaming verticals such as PonyWire, a marketplace for horse racing bets, ContestWire for entries in survivors, pools, and brackets, and DataWire, its in-house data department focused on developing proprietary pricing models and betting tools. The full organizational chart of Wire Industries can be viewed HERE.
Established in 2021, Wire Industries aims to bring a more efficient, open, and entertaining market to real money gaming, unlocking value for the entire ecosystem. Their flagship product, WagerWire, is available for download in the Apple App Store and Google Play.
