Yuenglings Ice Cream Corporation (OTC: YCRM) has officially filed amended articles of incorporation to change its corporate name to Frequency Holdings, Inc., signaling a significant strategic pivot from its original business model towards becoming a technology-focused holding company.
The name change represents more than a simple rebranding, according to CEO Rick Jordan. Inspired by successful corporate models like Berkshire Hathaway and Alphabet, Frequency Holdings aims to create a scalable platform for technology ventures with clear vertical leadership and long-term shareholder value creation.
At the core of this transformation is ReachOut, the company's flagship operating subsidiary, which will continue its aggressive acquisition strategy in the IT and cybersecurity sectors. The company is targeting regional IT and cybersecurity firms with revenues between $500,000 and $2 million, leveraging an AI-driven support model and comprehensive operational playbooks.
Beyond ReachOut, Frequency Holdings is developing TRUSTLESS, an early-stage digital identity and data verification venture designed to operate independently with its own leadership and capitalization path. The company is also exploring additional synergistic ventures for potential acquisition or launch within its ecosystem.
This strategic evolution represents a significant shift in the company's approach to business growth. By creating a holding company structure, Frequency Holdings can potentially incubate or acquire companies in emerging technology sectors such as digital identity, AI, and automation, providing greater flexibility and opportunities for expansion.
The name change filing with the State of Nevada marks a formal transition of the company's corporate identity, with FINRA review still in process. While awaiting final approval, the company is preparing to update its public market presence and develop new digital platforms to support its transformed identity.
Jordan emphasizes that this move is about more than rebranding—it's about creating a clear architectural framework for a business focused on building substantive value that can be recognized by public markets. The transformation from Yuenglings Ice Cream Corporation to Frequency Holdings represents a bold strategic realignment aimed at positioning the company at the forefront of technology innovation and investment.
