Activate, a global leader in interactive gaming technology, is set to transform the entertainment landscape in Colorado with the grand opening of two innovative facilities in Aurora and Westminster this winter. These new locations represent a significant expansion of the company's unique active gaming concept, which combines digital gameplay with physical movement.
The Aurora location, situated at 6400-6700 S Parker Rd, will feature 13 high-tech game rooms designed to provide real-time interactive experiences. Spanning nearly 13,000 square feet, the facility aims to engage players through dynamic, responsive gaming environments that adapt to player actions.
Simultaneously, the Westminster location at The Orchard Town Center will offer state-of-the-art gaming challenges, including popular attractions like the Mega Grid and Laser experiences. The venue is strategically positioned to cater to a wide range of players, with customizable challenges that accommodate different skill levels and age groups.
Activate's expansion reflects a growing demand for immersive, technology-driven entertainment experiences. The company has rapidly emerged as the fastest-growing entertainment brand globally, with over 40 locations across North America and international presence in Dubai and the United Kingdom. Future planned expansions include locations in Germany, Austria, Switzerland, and Scandinavia.
CEO Adam Schmidt emphasized the company's commitment to creating memorable, community-driven experiences that encourage physical activity and social interaction. The new Colorado locations are designed to provide a unique alternative to traditional entertainment venues, promoting an active lifestyle through engaging digital gameplay.
The timing of these openings is particularly strategic, offering an indoor entertainment option as winter approaches. Kate Heckman from The Orchard Town Center noted the venue's potential to serve as a community hub, providing a dynamic and fun environment for local residents.
By blending technology, physical activity, and interactive gameplay, Activate is redefining entertainment, offering an innovative approach that appeals to diverse audiences seeking more engaging and health-conscious recreational experiences.
