Technology company Alpha Modus has further solidified its position in the artificial intelligence-driven advertising market by securing its ninth patent, focusing on personalized marketing techniques for retailers. The new patent, numbered 12,175,484 and titled "Methods for Personalized Marketing and Advertising," represents a significant advancement in how businesses can interact with consumers at critical decision-making moments.
The patent covers sophisticated AI techniques that enable real-time analysis of consumer behavior within retail environments. By utilizing information monitoring devices like video image systems, Alpha Modus can gather comprehensive data including demographic characteristics, sentiment, movement patterns, and eye-tracking information. This technology allows for instantaneous marketing responses such as targeted advertisements, personalized engagement, and strategic coupon offerings.
The global AI-driven retail market presents a substantial opportunity, with projections indicating a growth trajectory of 25% compound annual growth rate over the next five years. By 2027, the retail media ad sales market in the United States is expected to reach $106 billion, with digital-influenced retail sales projected to top $3.8 trillion.
Alpha Modus' innovative approach addresses a critical gap in brick-and-mortar retail experiences by providing real-time, personalized consumer interactions traditionally associated with online shopping platforms. The company's technology enables retailers to dynamically adjust marketing and inventory strategies based on immediate consumer behavior analysis.
Demonstrating its commitment to protecting its intellectual property, Alpha Modus has also initiated patent infringement lawsuits against several major retailers, including Wakefern Food Corporation, Kroger Company, and Brookshire Grocery Company. These legal actions underscore the company's determination to maintain its technological competitive edge in the rapidly evolving AI-driven advertising landscape.
CEO William Alessi emphasized the significance of the new patent, stating that it reinforces the company's dedication to revolutionizing in-store digital experiences and creating value for shareholders, partners, and customers in the retail sector.
As retailers increasingly seek sophisticated AI solutions to engage consumers and optimize marketing strategies, Alpha Modus appears well-positioned to play a pivotal role in shaping the future of retail advertising technology.
