ALSO, Europe's largest technology provider for the ICT industry, is accelerating the adoption of agentic AI across the continent with the launch of its AI Elite Partner Program. The program, set to debut in summer 2026, aims to equip more than 140,000 resellers in over 30 European countries with the capabilities to turn growing AI demand into practical customer solutions. According to IDC, AI spending in Europe is projected to reach USD 144 billion by 2028, presenting a significant opportunity for channel partners.
ALSO has positioned itself as a trusted AI marketplace, offering a curated catalog of agentic AI building blocks from leading vendors. The platform combines proven AI tools, AI-ready infrastructure, AI PCs, cybersecurity, vertical AI applications, and partner enablement into a scalable recurring-revenue platform. It also includes AI solutions successfully deployed within ALSO's own operations, allowing partners and customers to benefit from proven real-world use cases. Full platform functionality is scheduled to go live by August 2026.
As companies move from experimenting with AI to deploying AI agents that act within business processes, four critical questions emerge: execution quality (how to ensure reliable outcomes and governance), cost control (how to manage usage and compute economics), data access (which data agents can access and under what policies), and deployment model (where AI workloads should run – locally or in the cloud). ALSO's approach is designed to help partners answer these questions and enable tailored solutions for individual customer requirements. Sensitive and routine tasks can run locally on the customer's own device or infrastructure, while tasks requiring external AI can be routed to the cloud. This helps customers protect confidential data, manage cost, and deploy AI agents with the appropriate balance of performance, security, and control.
Jan Bogdanovich, Chief Technology Officer of ALSO Holding AG (SIX: ALSN), stated: "Major technology shifts need competent partners who enable adoption – that has always been the channel's job, and it is no different with agentic AI. The companies that will benefit most from AI won't be the ones with the most agents, but the ones who learn and adapt to new technology fastest without losing control. Our AI Elite Partner Program gives our resellers the expertise, tools, and ecosystem they need to turn AI opportunities into real customer outcomes."
Building on this foundation, ALSO has already delivered more than 1,000 training sessions and trained over 30,000 participants. The company's ecosystem comprises a total potential of more than 140,000 resellers, offering hardware, software, and IT services from more than 800 vendors in over 1,680 product categories. ALSO is active in 31 European countries and worldwide via PaaS partners. The main shareholder is the Droege Group, an independent investment and consulting firm. Further information can be found at https://also.com.
The AI Elite Partner Program represents a strategic move to help channel partners capture the growing AI market opportunity while ensuring customers can deploy agentic AI with confidence, addressing governance, cost, data security, and deployment flexibility.
