Apple Rush Company, Inc. has announced the completion of its phase two expansion at the Lena Brewery, signaling a strategic move to dramatically increase production capabilities in the functional botanical beverage industry. The expansion includes specialized spaces for canning botanical beverages and beer, with a focus on preventing cross-contamination during fermentation.
The new facility features significant upgrades, including a 70-ton chiller, 200 barrel of additional capacity for botanical beverages, and an advanced inline carbonation system. These enhancements will enable the company to produce up to 30,000 cans per day, with plans to reach one million cans monthly by implementing a second production shift in the second quarter.
CEO Tony Torgerud emphasized the substantial capital investment in this expansion, highlighting the company's commitment to scaling operations and maximizing investor returns. The strategic upgrades position Apple Rush to explore additional product lines within the botanical beverage category while maintaining existing product portfolios.
The expansion represents more than just increased production capacity. It signals Apple Rush's broader ambitions to establish a stronger market presence in the competitive functional beverage sector. By investing in advanced manufacturing infrastructure, the company aims to improve operational efficiency and create opportunities for potential new product development.
With a history spanning over 50 years in the natural beverage industry, Apple Rush is leveraging its extensive experience to drive future growth. The company plans to complement its manufacturing expansion with an aggressive marketing approach, including enhanced social media campaigns and a comprehensive public relations strategy.
The Lena Brewery expansion demonstrates Apple Rush's strategic approach to meeting growing market demand for functional and botanical beverages. By increasing production capacity and maintaining a focus on quality and innovation, the company is positioning itself as a potential leader in a rapidly evolving beverage marketplace.
