Brightspeed has announced a strategic partnership with MyBundle, an online platform designed to connect consumers, streaming services, and broadband providers. This collaboration aims to enhance the streaming experience for Brightspeed Fiber Internet customers by offering more choice and value in their television options.
Through this partnership, Brightspeed has integrated Find My Bundle, MyBundle’s personalized recommendation tool, into its services. This tool is designed to assist fiber internet service shoppers and customers in navigating the increasingly complex streaming marketplace. Additionally, Brightspeed will utilize MyBundle’s suite of marketing tools and educational resources to further aid customers in understanding and optimizing their streaming options.
Brightspeed Fiber Internet customers will also benefit from a co-branded version of MyBundle’s newly launched mobile app. This app is tailored to help users maximize their streaming services through optimized content search and recommendations, making it easier for customers to transition from traditional TV services to streaming.
Steve DeCaspers, Brightspeed Vice President of Marketing, highlighted the significance of this launch by stating, “Our state-of-the-art multi-gig-speed fiber network has reached more than 1.2 million homes and businesses and counting. Now, the launch of MyBundle will help more of those households transition from their current TV service provider to streaming with Brightspeed Fiber Internet.” DeCaspers emphasized that MyBundle was chosen for its comprehensive resources, which will assist Brightspeed’s customers across its 20-state footprint in making a seamless transition to streaming.
MyBundle currently partners with 250 broadband providers, serving over 13 million households in the United States. Jason Cohen, Co-Founder and CEO of MyBundle, expressed his enthusiasm about the partnership, stating, “With 250 broadband partners, MyBundle is leading the way by helping broadband providers and streaming networks grow their businesses and educate and inform consumers on ways to optimize their video consumption.”
The Find My Bundle tool is a free, user-friendly recommendation engine that streamlines the migration from traditional pay TV to streaming alternatives. It guides customers through a step-by-step process to specify their television needs, including live local channels, news, and sports, and then recommends the most straightforward and cost-effective streaming options.
The free MyBundle mobile app also offers consumers a convenient way to build and maintain a list of movies and TV shows they want to watch, complete with synopses, ratings, trailers, and information on where to watch.
This collaboration between Brightspeed and MyBundle represents a significant step towards simplifying the streaming experience for consumers, providing them with more personalized, affordable, and accessible options. As video consumption continues to evolve, such partnerships are crucial in helping consumers transition smoothly from traditional TV services to modern streaming platforms.
