Golden Matrix Group (NASDAQ: GMGI) has announced the launch of Version 2.0 of its AI-powered casino game recommender, developed by its subsidiary, Meridianbet. The update aims to significantly enhance personalization and tracking capabilities within the iGaming segment, thereby improving user engagement, retention, and revenue performance.
The new version processes a broader dataset, incorporating player behaviors and demographics to deliver more precise game recommendations that align with individual user preferences. This advanced AI technology is designed to provide deeper insights, which are expected to lead to higher player value and extended playtime.
Initial data indicates that these personalized recommendations have already resulted in significant increases in user interaction and retention. Such improvements are crucial for the iGaming industry, where maintaining user engagement is essential for long-term profitability.
Version 2.0 is now fully operational on core Meridianbet websites featuring casino games, with plans to extend its functionality to mobile apps. This broad rollout is anticipated to further enhance user engagement and platform profitability, making the upgrade a strategic move for Golden Matrix Group.
The V2 upgrade is a pivotal component of Golden Matrix Group’s strategy to leverage AI and data analytics within the iGaming sector, under its Meridianbet division. By strengthening its position in key markets, the company aims to drive sustainable growth and maintain its competitive edge.
Golden Matrix Group, based in Las Vegas, NV, is a leading B2B and B2C gaming technology company. Its B2B division develops and licenses branded gaming platforms for an extensive list of clients, while its B2C division, RKings, operates a high-volume eCommerce site for paid-for competitions. Meridianbet, acquired by Golden Matrix in April 2024, is a well-established online sports betting and gaming group, licensed in 17 jurisdictions across Europe, Africa, and South America.
This announcement underscores the importance of technological innovation in the gaming industry. As companies increasingly rely on AI and data analytics to enhance user experience and drive revenue, the successful implementation of such technologies could set new standards for the industry.
By focusing on precision personalization and expanding its AI capabilities, Golden Matrix Group is not only enhancing its product offerings but also setting a precedent for the future of iGaming. The implications of this development could be far-reaching, impacting how gaming companies approach user engagement and retention strategies globally.
