Image Protect Launches Global Wellness Products Division, Targets Billion-Dollar Health Market
TL;DR
Global Wellness Products secures exclusive contracts for cutting-edge health products, poised to dominate the health and wellness sector.
Global Wellness Products, a new division, markets and distributes Therma Bright's innovative health products through consumer-direct marketing and retail partners.
Global Wellness Products aims to improve health and wellness by offering innovative products like InterceptCS™ device for cold sore prevention, addressing a growing global market.
Global Wellness Products introduces cutting-edge health products, including the InterceptCS™ device, revolutionizing the consumer health market with advanced diagnostic and medical technology.
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Image Protect, Inc. has strategically expanded its business portfolio by launching Global Wellness Products, a new division focused on marketing and distributing cutting-edge health and wellness technologies. Through an exclusive agreement with Canadian company Therma Bright, Inc., the division will introduce innovative medical devices to the rapidly growing consumer health market.
The initial product lineup features the InterceptCS™ Cold Sore Prevention Device, a clinically proven medical technology targeting a global cold sore treatment market projected to grow from $1.02 billion in 2024 to $1.57 billion by 2031. With over 5 million chronic cold sore sufferers in the United States, the device represents a significant market opportunity.
Global Wellness Products brings substantial industry experience to its new venture, with management boasting over 50 years of combined direct response consumer sales expertise. The division is already operational, with products shipping and an aggressive national advertising strategy planned to drive direct-to-consumer sales.
The company's leadership sees substantial potential in this strategic expansion. CEO Frank Casella emphasized the unique positioning of their products, noting that the InterceptCS™ device offers a distinctive alternative to traditional ointments and creams in the cold sore treatment market. Additionally, the division will offer the Benepod™, a patented light therapy device designed to alleviate pain without medication.
By entering the health and wellness sector, Image Protect aims to diversify its revenue streams and leverage its marketing capabilities in a rapidly expanding market. The company anticipates that Global Wellness Products could quickly become its highest-grossing division, driven by innovative technologies and a strategic approach to consumer health solutions.
As the division prepares to introduce additional products in summer 2025, it represents a significant strategic pivot for Image Protect, positioning the company at the intersection of technological innovation and consumer health management.
Curated from NewMediaWire
