InstaBrain, Inc., the AI-native insurtech behind instant, fully digital life insurance sold through licensed professionals, announced that its application now runs in Spanish. The agent landing page, the conversational application and the agent portal are all available in Spanish, allowing Spanish-speaking applicants to answer questions in Spanish, licensed agents to guide them in Spanish, and the carrier’s decision to arrive in minutes, the same way it does in English.
The announcement matters because it removes a language barrier in a market that is both large and growing. The U.S. Census Bureau counted 65.2 million Hispanic residents in the United States as of July 1, 2023, the nation’s largest racial or ethnic minority. Until now, InstaBrain’s application was available only in English, even though many of the families its agents serve speak Spanish at home.
“Many of the families our agents sit with speak Spanish at home, and until now our application was available only in English,” said David Racich, Founder and CEO of InstaBrain. “The Spanish version is the same application, the same products and the same decision in minutes.”
The process remains fully digital and paperless. There is no medical exam. An applicant opens the link an agent sends, answers a short set of questions on a phone, and sees the decision on the same screen. For agents, the InstaBrain portal is available in Spanish as well, so a Spanish-speaking agent can work the application in one language. Agents can start a Spanish application from their InstaBrain portal today.
Certain elements remain in English by design. Product and rider names stay in English as proper nouns, with their descriptions in Spanish; state names stay in English; and documents issued by the carrier are presented in English. The privacy policy and the terms of use are published in Spanish on https://instabrain.io. The Spanish text was reviewed by Spanish-speaking professionals.
The move could have broader implications for the life insurance industry, where reaching underserved linguistic groups has often lagged. By offering the same instant-decision experience in Spanish, InstaBrain gives licensed professionals a tool to serve clients who may have previously faced language obstacles during the application process. Agencies and marketing organizations that want to bring Spanish-speaking agents onto the platform can reach InstaBrain at https://instabrain.io/contact.
InstaBrain, founded in 2021 and based in Scottsdale, Arizona, offers five instant products: term life with living benefits, pure term, guaranteed issue, final expense and accidental death, with no medical exam and decisions in minutes. Policies are issued by licensed, rated insurance carriers and sold by licensed professionals.
