Missing Thorn, a Napa Valley-based non-alcoholic wine brand, has announced the launch and expanded availability of its premium alcohol-removed wine collection across Canada. This strategic move addresses the increasing Canadian demand for high-quality, alcohol-free wine options, with the market expected to grow to C$68 million by 2030. The brand's full lineup, including Still Red, Still White, Still Rosé, Sparkling White, and Sparkling Rosé, is now available in Ontario, with plans to expand to other provinces.
The brand's unique approach involves crafting premium wines from California-sourced grapes, followed by a cutting-edge low-temperature vacuum distillation process to remove alcohol while preserving the wine's character. This method ensures that each bottle offers an expressive, expertly crafted experience for mindful drinkers. The collection is natural, vegan, gluten-free, and low in calories, making it an appealing choice for health-conscious consumers.
Since its debut in late 2024, Missing Thorn has experienced remarkable growth, with a 300% increase in sales in the first two quarters of 2025. The brand has received critical acclaim, with The New York Times describing its still wines as 'unicorns' and Food & Wine praising its Rosé as 'better than many' alcoholic versions. Renowned restaurateur Danny Meyer has also hailed Missing Thorn as a 'game-changer' in the non-alcoholic wine category.
Stephanie Honig, President and Co-Founder of Missing Thorn, expressed excitement about introducing the brand to Canada's wine lovers, highlighting the country's leadership in mindful drinking. Aaron Pott, Co-Founder and Winemaker, emphasized the brand's commitment to delivering the full flavor, aroma, and complexity of traditional wine without the alcohol. Scott Merwin, Founder of Ravenna Wine Imports, Missing Thorn's Canadian distribution partner, noted the significant rise in demand for non-alcoholic beverages in Canada and anticipated a strong reception for the brand.
Missing Thorn wines are currently available in Ontario through Ravenna Wine Imports and online, with a nationwide rollout planned. Priced in the premium segment at approximately $25–$30 CAD per bottle, the collection is positioned to meet the needs of discerning consumers seeking sophisticated alcohol-free alternatives. For more information on the growing non-alcoholic wine market in Canada, visit https://www.alliedmarketresearch.com/canada-non-alcoholic-wine-market-A31303.
