Nutritional Products International (NPI), a global brand management and retail distribution company, announced that its executive team will participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 at the PGA National Resort in Palm Beach Gardens, Florida. The event coincides with NPI's 20th anniversary of assisting domestic and international brands in entering and expanding within the U.S. retail marketplace.
Founded and led by CEO Mitch Gould, NPI has built a reputation for guiding brands through every stage of U.S. market entry, from regulatory readiness and logistics to retail placement and ongoing marketing support. Gould emphasized the significance of the ECRM sessions, stating, "ECRM continues to be one of the most efficient ways to connect innovative brands with major retail buyers. It creates an environment for meaningful business conversations and aligns perfectly with our Evolution of Distribution platform, which helps brands successfully enter and grow in the U.S. marketplace."
The ECRM Vitamin, Weight Management & Sports Nutrition Session brings together buyers from major health, specialty, food, drug, mass, and eCommerce retailers for private, pre-scheduled meetings with established and emerging brands. For NPI, this event is a key opportunity to meet with retail buyers while representing a growing portfolio of health and wellness brands seeking to expand their U.S. presence.
Gould's extensive career spans over 25 years, during which he has worked with consumer brands across health, wellness, sports nutrition, personal care, and general merchandise. His efforts have helped products secure placement with many of America's largest retailers, including Walmart, Costco, CVS, Walgreens, GNC, Rite Aid, The Home Depot, Lowe's, and Amazon. Notably, Gould was among the early pioneers who helped establish Amazon's sports nutrition marketplace by introducing more than 100 brands to the platform during its formative years, shaping one of today's largest online health and wellness retail categories.
His career has also included collaborations with well-known athletes and celebrities such as Steven Seagal, Hulk Hogan, Chuck Liddell, Ronnie Coleman, and Roberto Clemente Jr., helping transform emerging consumer products into nationally distributed brands.
At the core of NPI's approach is its proprietary Evolution of Distribution platform, which provides an integrated solution for U.S. market expansion. This platform combines global logistics, product readiness and regulatory alignment, market positioning and brand strategy, retail and eCommerce placement, and post-placement marketing into a single turnkey solution. Rather than simply introducing products to retailers, NPI works alongside brands throughout the commercialization process, helping prepare products for the U.S. marketplace while supporting long-term retail growth.
Gould highlighted the importance of this comprehensive approach: "ECRM is an important part of that process. The meetings create opportunities, but success comes from everything that happens before and after those conversations. We help brands prepare for retail, secure placement, and continue building momentum long after the meetings conclude."
As NPI celebrates two decades of retail expansion, its participation in the ECRM session underscores its ongoing commitment to connecting innovative brands with major retailers. The company's track record and strategic platform position it to continue facilitating successful market entries for health and wellness brands in the competitive U.S. landscape.
