SageHome Inc. has announced the appointment of Aaron Carmack as its new Chief Operating Officer (COO). With over 30 years of sales and operations experience in the retail home improvement sector, Carmack's expertise is poised to significantly impact SageHome's business growth and operational strategies.
Previously, Carmack served as the COO at Rogers Electric, a national electrical contractor operating across 48 states. During his tenure, he was responsible for driving the company's sales and operations strategies. Before Rogers Electric, he had a distinguished 12-year career at Home Depot, where he held several key positions including Regional Vice President for the Midwest and Pacific North regions. He also led Home Depot's Canadian operations, managing 180 stores, and ran Home Depot Home Services, which offers installation services for interior and exterior projects nationally.
Carmack's experience is expected to be invaluable for SageHome's business development. As COO, he will lead SageHome's core operations functions and the General Managers of each of SageHome's trading brands. In addition, he will drive the company's expansion efforts and ensure the continued delivery of exceptional service to SageHome's customers. Carmack will work closely with Joe Gorman, SageHome's President and CEO, to scale the business through a combination of organic growth and strategic acquisitions.
Joe Gorman, SageHome's CEO, expressed his enthusiasm about the appointment, stating, "On behalf of everyone at SageHome, I am delighted to welcome Aaron to the company. He joins at a pivotal point in our growth trajectory and his proven track record in operational excellence complements the strengths of our executive team. His knowledge and experience will be instrumental in helping us scale the business and generate further growth, to ensure that SageHome fulfills its ambitions."
Aaron Carmack also shared his excitement about joining SageHome, saying, "I am excited to be joining SageHome at this point in its strategic journey. It offers exactly the type of opportunity that motivates me. We have ambitious goals to fulfill but SageHome is well-structured, has a compelling value proposition, and has the backing of supportive investors. It is at an exciting point in its development and is ready to capitalize on its numerous growth opportunities. I am looking forward to contributing to the next phase of its development."
SageHome is a home services organization focused on providing stylish home modifications for seniors who wish to age in place gracefully. The company's mission is to build a national solution for all seniors through both acquisitive and organic growth. Given that most senior slips, falls, and injuries occur in the bathroom, SageHome's initial focus on bathroom safety modifications aims to make the greatest societal impact. Currently, SageHome operates from 24 states across the West, Midwest, Southeast, and New England, making it the largest provider of aging-in-place bath remodeling services in the United States. The company operates under several trading brands including Carefree Home Pros, Colorado Living, Midwest Bath Company, New Bath Today, One Day Bath, Safe Showers, and Smart Bath.
As SageHome continues to expand, the addition of Carmack to its leadership team marks a significant step towards achieving its ambitious growth and operational goals. His extensive experience and proven track record in the home improvement sector are expected to drive SageHome's mission of providing safer and more stylish homes for seniors.


