A new survey by Verizon Business unveils a transformative technological landscape for small and medium-sized businesses (SMBs), demonstrating a robust commitment to digital innovation and strategic technological integration. The sixth annual State of Small Business Survey, conducted in partnership with Morning Consult, reveals that SMBs are aggressively adopting emerging technologies to compete in an increasingly digital marketplace.
Artificial intelligence emerges as a pivotal tool for SMBs, with 38% of businesses leveraging AI across various operational domains. Marketing and social media represent a significant focus, with 28% of businesses utilizing AI for content creation and engagement strategies. Additionally, 24% employ AI for written communications, and nearly a quarter integrate AI-powered digital assistants to enhance customer service capabilities.
The survey highlights a nuanced approach to workforce management, with 56% of businesses viewing AI as a potential solution for addressing headcount challenges. Despite this technological enthusiasm, more than two-thirds of decision-makers still believe in-person collaboration remains essential for business functionality.
Cybersecurity has also emerged as a critical concern, with 52% of SMBs acknowledging that business growth potentially increases vulnerability to cyber threats. Approximately 47% of respondents invested in enhanced cybersecurity technologies during the past year, signaling a proactive approach to digital risk management.
Social media continues to play a crucial role in business strategy, with Facebook remaining the most popular platform. An impressive 76% of SMBs report positive business impacts from social media engagement, and 58% have established a presence on TikTok, indicating a willingness to explore emerging digital channels.
The survey's findings underscore a broader narrative of technological adaptation among small businesses. As digital transformation accelerates, SMBs are positioning themselves to leverage AI, cybersecurity tools, and social media platforms to drive growth, enhance operational efficiency, and remain competitive in an increasingly digital economic landscape.
