Sportex, an e-commerce and social media solutions provider focused on the football industry, has announced it will soon onboard more high-profile collaborations. This expansion will extend its network across Europe, bringing the unique benefits of its app to a broader audience of football fans.
Sportex specializes in creating custom apps that blend social media features with marketplace functionalities for football teams. The app allows fans to create profiles, upload content, and connect with others in dedicated communities. Unlike general social media platforms, Sportex offers a space specifically designed for football enthusiasts, providing a more tailored and engaging experience.
On the marketplace side, merchants can list products and services for fans to purchase. Sportex takes a commission from each sale, currently averaging 12%, similar to typical e-commerce platforms. The app is underpinned by the SPORTEX token, a Polygon-based asset that facilitates transactions within the app. This token not only covers transaction fees but also grants users voting rights and access to premium features. Additionally, it serves as a medium for compensating team members and raising funds.
The focus on the football market is strategic. As noted by Sportex management, football fans are often loyal to a single team for life, which translates to long-term loyalty to their team’s app. This strategy has proven effective; Sportex boasts over 30,000 profiles and more than 5,000 transactions, with an average spend of 65 euros. Six football teams in Romania are currently testing the app, and discussions are underway with several international teams, including FC Barcelona, Manchester City, and Inter Milan.
The company expects to announce these new partnerships in the coming months, a move that will not only expand the app’s reach but also increase the number of fans who can benefit from its unique features. This development is significant as it could revolutionize how football fans interact with their favorite teams and purchase related merchandise, blending social interaction with e-commerce in a way that has not been seen before in the football industry.
